S$25.18
  • List Price: S$42.78
  • You Save: S$17.60 (41%)
In stock.
Ships from and sold by Amazon SG.
Have one to sell?

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America′s Top Copywriters Paperback – Illustrated, 17 November 2006

4.6 out of 5 stars 351 ratings

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Paperback, Illustrated
S$25.18
S$19.34
FREE delivery: Thursday, 15 Apr. on first order.
Fastest delivery: Tomorrow
Order within 2 hrs and 4 mins
Details

Enhance your purchase

click to open popover

Frequently bought together

  • The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America′s Top Copywriters
  • +
  • Everybody Writes: Your Go–To Guide to Creating Ridiculously Good Content
Total Price: S$55.74
Buy the selected items together
Best books of 2020
See top titles of the year

Product details

  • Language : English
  • Paperback : 368 pages
  • ISBN-10 : 0470051248
  • ISBN-13 : 978-0470051245
  • Customer reviews:
    4.6 out of 5 stars 351 ratings

Product description

From the Back Cover

A fun and authoritative guide to writing masterful copy

Great copy is the heart and soul of the advertising business, whether it's for print, television, radio, or any other medium. In The Adweek Copywriting Handbook, legendary copywriter and ad man Joseph Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.

Sugarman walks you step by step through the entire copywriting process--from getting prepared to researching products and markets to getting ideas down on paper and polishing them to a brilliant sheen. He explains the vital elements that make great copy and explores the emotional triggers that convince consumers to buy. Sugarman gives you all the tools and tactics you need to write the same kind of effective selling copy that has brought him fame and fortune.

For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy--and get ahead in the cutthroat world of advertising.

"Sugarman is a living legend and by-God genius at writing copy that sells. This book is his masterpiece. It reveals all of his hard-earned secrets. The writing is riveting and the wisdom is worth gold. This is the best book on copywriting in the entire history of marketing."
--Joe Vitale, author, There's a Customer Born Every Minute

"There are a lot of great copywriters, but Sugarman is the best. He knows how to build a story and close a sale."
--Richard Thalheimer, President, The Sharper Image

"[Sugarman has] a real talent for promotion and writing advertisements."
--Albert Gore, former Vice President of the United States

About the Author

Joseph Sugarman, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.

No customer reviews

5 star (0%) 0%
4 star (0%) 0%
3 star (0%) 0%
2 star (0%) 0%
1 star (0%) 0%
How are ratings calculated?

Review this product

Share your thoughts with other customers

Most helpful customer reviews on Amazon.com

Amazon.com: 4.5 out of 5 stars 145 reviews
P. Eddy
5.0 out of 5 stars Worth the time it takes to absorb the material
6 January 2018 - Published on Amazon.com
Verified Purchase
47 people found this helpful
Guen
5.0 out of 5 stars This is going to sound like an ad
15 July 2018 - Published on Amazon.com
Verified Purchase
24 people found this helpful
Jeremy Menefee
5.0 out of 5 stars Not many books get me excited
20 May 2016 - Published on Amazon.com
Verified Purchase
47 people found this helpful
Pyewacket
2.0 out of 5 stars Ultimate?
10 March 2019 - Published on Amazon.com
Verified Purchase
10 people found this helpful
dg
5.0 out of 5 stars but I have read 3 other copywriting books from the best of all time
29 March 2018 - Published on Amazon.com
Verified Purchase
16 people found this helpful