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After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul Hardcover – 3 May 2022

4.6 out of 5 stars 109 ratings

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“Mickle penetrates the veil of secrecy shrouding one of the great dramas of modern business history: how Apple not only survived but thrived after the death of its brilliant, charismatic founder—and at what personal cost to his successors, Tim Cook and Jony Ive. After Steve is both a feat of reporting on what may be the most secretive company in the world and a gripping narrative that brings readers inside the “Spaceship,” Apple’s futuristic headquarters.” -- James B. Stewart, author of New York Times bestsellers Den of Thieves, Blood Sport, and DisneyWar

“Pulls off the rare feat of illuminating Apple's spiritual misdirections through the life and times of Jony Ive before and after Steve Jobs's death. This extraordinary book has a lot of heart, but also lessons on how a visionary company can lose its soul in search of even greater profits." -- Bradley Hope, co-author of the
New York Times bestseller Billion Dollar Whale

“Mickle pierced Apple's culture of omerta' to deliver an intimate portrait of how Steve Jobs's top disciples -- Tim Cook, the inscrutable operator, and Jony Ive, the passionate artist -- grappled with the loss of their master and their own differences to bring his creation to unprecedented success.” -- Sara Gay Forden, author of
House of Gucci and editor at Bloomberg News, leading tech policy coverage

“It is just over a decade since Steve Jobs died but it seems like a century for Apple. Mickle's reportorial rigor breathes life into the dramas, personalities and events that shaped the era.”
-- Michael Moritz, partner at Sequoia Capital and author of
The Little Kingdom

“A fascinating look at Apple in the post-Jobs era. Mickle highlights the link between professional dynamics and personal relationships and how large-cap companies need different skills as they scale. A master class in how creatives and operators work together to build value.”
-- Scott Galloway, best-selling author of
The Four and Post Corona

“Mickle brings to life how Steve Jobs's successor, Tim Cook, for all his seemingly robotic demeanor, confronts a great many challenges that evaded Apple's founder -- including an increasingly hostile U.S.-China relationship. He examines in unprecedented detail the struggle faced by Cook in meeting competing demands from the two superpowers, and illuminates an issue that will come to define both the business and political world for many years to come.” -- Lingling Wei, author of
Superpower Showdown

“A thrilling account of the characters, intrigues, and decisions that drove Apple to become the world’s most valuable corporation. 
After Steve is sure to become the definitive account of the post-Jobs era at Apple.” -- Bhu Srinivasan, author of Americana, Named a Best Book of 2017 by The Economist

About the Author

Tripp Mickle is a technology and corporate reporter for the Wall Street Journal. In addition to writing about Apple for five years, he has written extensively about Google and other Silicon Valley giants. He has appeared on CNBS and NPR, and previously worked as a sportswriter. He lives with his wife and German shorthaired pointer in San Francisco. 

Product details

  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 512 pages
  • ISBN-10 ‏ : ‎ 0063009811
  • ISBN-13 ‏ : ‎ 978-0063009813
  • Customer reviews:
    4.6 out of 5 stars 109 ratings

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Rob F.
5.0 out of 5 stars Great read for the details behind the headlines
Reviewed in the United Kingdom 🇬🇧 on 8 June 2022
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Eiji Oshiro
5.0 out of 5 stars Mostra evolução Apple pós Steve
Reviewed in Brazil 🇧🇷 on 28 July 2022
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Aaron Else
4.0 out of 5 stars The bad guy was who we thought it was…
Reviewed in the United States 🇺🇸 on 29 August 2022
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3 people found this helpful
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Amazon Customer
5.0 out of 5 stars Great book! Very well written and interesting concept.
Reviewed in the United States 🇺🇸 on 8 May 2022
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6 people found this helpful
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5.0 out of 5 stars A Uniquely Great Book
Reviewed in the United States 🇺🇸 on 3 May 2022
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4 people found this helpful
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