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The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Paperback – 5 March 2015

4.5 out of 5 stars 657 ratings

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Product description


The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights -- Arianna Huffington, president and editor in chief, Huffington Post

A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company -- Michael Moritz, Sequoia Capital

This is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it -- Clayton Christensen, author of 'The Innovator's Dilemma'

Anyone trying to change the world should read
The Art of the Start -- Wendy Kopp, founder of Teach for America

This is a must-read book for every entrepreneur -- Mark Cuban, owner of the Dallas Mavericks and star of Shark Tank

Thank heavens that Guy Kawasaki has seen fit to rejig his entrepreneurs' bible. A sound guide for running a business from start to middle. ―
The Times

About the Author

Guy Kawasaki is the author of twelve books, including Enchantment and Reality Check. He was previously the chief evangelist of Apple, where he worked on the original Macintosh team during the 1980s, and later became a venture capitalist and startup founder. He has a BA from Stanford University and an MBA from UCLA. He lives in the San Francisco Bay Area.

Product details

  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 0241187265
  • ISBN-13 ‏ : ‎ 978-0241187265
  • Customer reviews:
    4.5 out of 5 stars 657 ratings

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1.0 out of 5 stars Irrelevant for small businesses!!!
Reviewed in the United Kingdom 🇬🇧 on 1 December 2020
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Dr. Hill
5.0 out of 5 stars Guy writes with a fun and approachable style
Reviewed in the United Kingdom 🇬🇧 on 21 February 2016
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2 people found this helpful
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Molten Beaks
4.0 out of 5 stars Good overview of a broad subject
Reviewed in the United Kingdom 🇬🇧 on 21 January 2017
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Sean Slippers
4.0 out of 5 stars Really excellent guide to starting up, also good for business as usual
Reviewed in the United Kingdom 🇬🇧 on 12 May 2015
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Amazon Customer
5.0 out of 5 stars Great intro and reference
Reviewed in the United Kingdom 🇬🇧 on 14 January 2017
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