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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Hardcover – Illustrated, 20 January 2015

by W. Chan Kim (Author), Renée A. Mauborgne (Author)

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Hardcover, Illustrated, 20 January 2015

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OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN

The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth.

BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:

A new preface by the authors: Help! My Ocean Is Turning Red
Updates on all cases and examples in the book, bringing their stories up to the present time
Two new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps --that address the most pressing questions readers have asked over the past 10 years

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant.

To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

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Product details

Language : English
Hardcover : 320 pages
ISBN-10 : 1625274491
ISBN-13 : 978-1625274496

Best Sellers Rank: 1,432 in Books (See Top 100 in Books)
- 10 in Professions & Industrial Sectors
- 15 in Sales & Marketing
- 38 in Business Management

Customer reviews:
1 rating

Product description

Review

"one of the bestselling business books of the century" -- Financial Times

"Blue Ocean Strategy is the most successful book on business master-planning" -- The Economist

"A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian Way

Praise for Blue Ocean Strategy:

A bestseller across 5 continents
More than 4 million copies sold worldwide
Translated into 46 languages
A Wall Street Journal, BusinessWeek, and Fast Company bestseller
Thinkers50 Strategy Award for Best Business Book of the decade
The Fast Company Leadership Hall of Fame
Winner of the Carl S. Sloane Award for Excellence in Management Consulting

About the Author

W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal bestseller, BLUE OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 4 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents. In 2019, Chan Kim and Renee Mauborgne were named the world's most influential business thinkers by Thinkers50. They are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book, BLUE OCEAN SHIFT, see blueoceanstrategy.com.

Blue Ocean Strategy

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Sean

Essential Read for Entrepreneurs and Business People

24 August 2020

Verified Purchase

Most people have heard of a blue ocean, but don't really know what it means.

It's not just about finding a "new market opportunity". There's a full framework covered inside this book that shows you the actual strategy to move (or start) your business in a way that's far more likely to succeed.

Learning to draw the Strategy Canvas is a particularly powerful method covered in this book.

Helpful

Most helpful customer reviews on Amazon.com

Amazon.com: 815 reviews

Burt McGurt

Haven't read a page of it, but looks solid on my office book shelf

4 March 2019 - Published on Amazon.com

Verified Purchase

Earn instant street cred with this book on your office shelf. People walk in and think, "Man, this guy must really know his stuff! He's got Blue Ocean Strategy on his shelf, and must have read it cover to cover, because why else would someone put this legendary sales book on their shelf at work?!?!"

Get ready for that big promotion kemosabe!

75 people found this helpful

Aubrey Betts

Blue Ocean Strategy can introduce transformation in many ways

12 December 2017 - Published on Amazon.com

Verified Purchase

Very insightful content with the best takeaway for me being the strategy of making the competition irrelevant. Not to ignore the competition but to understand the consumers who hire a product or service to solve a problem and differentiate your product or service to avoid commoditization. There are tools to help hypothesize how your company's competencies of understanding new technologies, new materials, new channels for reaching consumers, etc. are more simply, more efficiently, less expensively changing the way consumers end-use a product or service to the extent that it expands the market to non-consumers. Much like Apple did when it introduced PC's into the home and how Amazon is leveraging the Internet as a way of changing how consumers buy products around the world.

As I read the book I would put it down often just to think about how I could use what I was learning and apply it in the classroom. This is a good read whether you are a businessman, a doctor, a teacher, a volunteer or involved in any other discipline.

34 people found this helpful

MAURICE J RUBINO

How to Run your Business and Become the Competition

20 April 2016 - Published on Amazon.com

Verified Purchase

This is a very technical book to read cover to cover, which explains the 3 star rating.However the message is clear. If you run your business attempting to price your product or device below the competition or by adding "bells and whistles" to an existing product, you will continually be looking over your shoulder to fend off your competitors. The book includes several excellent examples of companies that used the existing product or service but found a way to market these to previously untapped markets creating a space in the marketplace and become the leader in that space.

53 people found this helpful

J. D. Rolle

In Pursuit of Blue Oceans on Dead Seas

23 October 2017 - Published on Amazon.com

Verified Purchase

The expanded edition of Blue Ocean Strategy, is metaphorical, witty, and almost Biblical in its commentary of the bloody waters of competitive Red Ocean market forces . I wish I could say my own pursuit of enlightenment led me to Chan Kim and Renee Mauborgne’s masterpiece on embracing and leveraging difference. Instead, I was referred to it by a young intrapreneur. Based on what we were attempting to achieve in entrepreneurship in our community, he strongly recommended that I read it.

I recently ordered the book and could not put it down. The stories were compelling -- both the winners and losers. While most of the expanded edition builds on the original work, the final chapters dispel misconceptions and explore the mis-steps and mistakes of early Blue Ocean strategy disciples.

As I read, I reflected on the work of developing entrepreneurial ventures in barren and sometimes depressed sub-economies in under-served communities. I reflected on the range of talent, resourcefulness, and perseverance in these communities. Why, then, don’t they have more “Blue Oceans” of uncontested market space? Or is it that our minds and souls are so numb that, as in the book’s Circus del Sol case study illustrates, we can’t envision the extra-ordinary? Are we living in self-imposed exile in a proverbial Dead Sea while the Blue Ocean waves are licking at our feet?

Just ordered the new book released in September and anxiously waiting to read and compare the books.

13 people found this helpful

Vladislav T.

Must-read.

18 December 2019 - Published on Amazon.com

Verified Purchase

I picked up this book on a recommendation, expecting it to be rather eye-opening. The best thing: it is! It provides a well-heeled approach to a different way of thinking about your business. And, as I said in the title of my review, it earns a spot on a “must read” list of books on business. I am contemplating buying several of these and gifting them to all the managers and partners we work with, because it is just that good.

Even if it does get somewhat technical on occasion, this is a great strategy book to acquaint yourself with. Even if you are already an innovator and visionary - there is plenty of information within, which will help you break out of the confines of the “tried and true”. At the very least, it will stimulate your creative juices and give you an approach to systemizing innovation within any industry. It is just that good. Perhaps, it is THE best book on economics and business I’ve ever read...

One person found this helpful

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