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Very soothing, quite healing, non irritating, not oily. Lost one star as it is not lasting and requires many Re applications. I think it may not be as healing as the lanolin based products but it’s much nicer to use as its not as thick and sticky, and hence does not irritate my nipples. I prefer this to Lansinoh and Medela lanolin creams.
I’ve also used it as a lip balm. The same experience applies.