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Build: An Unorthodox Guide to Making Things Worth Making - The New York Times bestseller Paperback – 3 May 2022

by Tony Fadell (Author)

635 ratings

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THE NEW YORK TIMES BESTSELLER.

An unorthodox guide to making things worth making, from 'the father of the iPod and iPhone' and the creator of Nest.

Everyone deserves a mentor.

For every career crisis, every fork in the road, you need someone to talk to. Someone who's been there before, who knows exactly how wobbly and conflicted you feel, who can give it to you straight:

Here's how to think about choosing a job.
Here's how to be a better manager.
Here's how to approach design.
Here's how to start a company.
Here's how to run it.

Tony Fadell learned all these lessons the hard way. He spent the first 10 years of his career in Silicon Valley failing spectacularly, and the next 20 building some of the most impactful devices in history - the iPod, iPhone, and Nest Learning Thermostat. He has enough stories and advice about leadership, design, startups, mentorship, decision making, devastating screwups, and unbelievable success to fill an encyclopedia.

So that's what this book is. An advice encyclopedia. A mentor in a box.

But Tony's doesn't follow the standard Silicon Valley credo that you have to radically reinvent everything you do. His advice is unorthodox because it's old school. Because it's based on human nature, not gimmicks.

Tony keeps things simple: he just tells you what works. He gives you exactly what you need to make things worth making.

PRAISE FOR BUILD
This is the most fun - and the most fascinating - memoir of curiosity and invention that I've ever read.'

Malcolm Gladwell,
Host of the Revisionist History podcast. Author of Outliers and Talking to Strangers.

Whether you're looking to build a great product, a creative team, a strong culture, or a meaningful career, Tony's guidance will get you thinking and rethinking.'

Adam Grant,
Author of Think Again & Host of the TED podcast WorkLife

Print length

416 pages
Language

English
Publication date

3 May 2022
ISBN-10

1787634116
ISBN-13

978-1787634114
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Product description

Review

'Tony Fadell has made more cool stuff than almost anyone else in the history of Silicon Valley, and in Build he tells us how. This is the most fun - and the most fascinating - memoir of curiosity and invention that I've ever read.'

Malcolm Gladwell,
Host of the Revisionist History podcast. Author of Outliers and Talking to Strangers.

― .

'Tony Fadell is one of the world's great experts in starting companies and creating insanely great products. He's distilled his wisdom in this book, providing wildly useful mentorship in a delightfully readable set of stories.'

Walter Isaacson,
Author & Biographer of Steve Jobs, Albert Einstein & Leonardo DaVinci

― .

'Tony Fadell distills his epic career into refreshingly candid, often contrarian advice that you can put into practice right away. Whether you're looking to build a great product, a creative team, a strong culture, or a meaningful career, Tony's guidance will get you thinking and rethinking.'

Adam Grant,
Author of Think Again & Host of the TED podcast WorkLife

― .

Super hacks for building a team, building a company [and] how to spot a good idea. All of the chapters are 10/10 solid gold. This book is fantastic. ― CHRIS EVANS

'Tony Fadell is the legendary technologist, engineer and entrepreneur who's lived so many lives in the pressure-cooker of Silicon Valley bringing visionary ideas into existence, one after another. The chance to now share his insights, instincts and wisdom is essential reading and a precious gift for any inventor hungry to change the world.'

Thomas Heatherwick,
Award Winning Designer & Founder Heatherwick Studio

― .

About the Author

Tony Fadell started his 30+ year Silicon Valley career at General Magic, the most influential startup nobody has ever heard of. Then he went on to make the iPod and iPhone, start Nest and create the Nest Learning Thermostat. Throughout his career Tony has authored more than 300 patents. He now leads the Build Collective where he invests in and mentors the next generation of startups that are changing the world.

Product details

Language ‏ : ‎ English
Paperback ‏ : ‎ 416 pages
ISBN-10 ‏ : ‎ 1787634116
ISBN-13 ‏ : ‎ 978-1787634114

Best Sellers Rank: 419 in Books (See Top 100 in Books)
- 3 in Scientist Biographies
- 6 in Self-Esteem
- 8 in Engineering & Technology

Customer reviews:
635 ratings

Customer reviews

4.7 out of 5

635 global ratings

5 star		83%
4 star		10%
3 star		4%
2 star		1%
1 star		2%

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Top review from Singapore

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Shumin

So many important lessons in one easy to read book

Reviewed in Singapore 🇸🇬 on 13 August 2022

Verified Purchase

Loved the book, in particular the advice on deciding when to stick with a company and when to leave, and also the lesson at the end on gratitude as long as the outcome was more consumers benefiting from the original vision of smart home appliances the Nest team had.

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Top reviews from other countries

Mark Simpson

Founder, Product Manager, Start-Up Leader, Investor - this is an essential read.

Reviewed in the United Kingdom 🇬🇧 on 8 June 2022

Verified Purchase

It's hard to summarise how good this book is. It is full of practical tips, fantastic anecdotes and delivered with great storytelling (a key factor for Tony advises for success)

Using Tony’s check list that in order to make a difference companies need to focus on 5 things (abridged):
1. Be humble and flexible, and able to adapt to customer’s needs
2. Deliver something wholly new or deliver in a novel way that competitors can't
3. Solve a real pain point that is relevant to many
4. Execute the vision - in all aspects, not just a product
5. Think about a problem/need in a way customer haven't and makes perfect sense to them when they hear/see/experience it.

Using this approach, here is my assessment of Build:
1. Packed full of humility, reflection, and learning; It is customer, problem and team obsessed. Tony packs in years of advice and hard-earned experience
2. A great combination of stories, practical advice that are wholly engaging and unlock some of the aspects that can enable and inhibit venture and product building. Plus the proceeds from the book will be invested in a climate fund, plus Tony is also committing to a 5x match (up to $25 million) of his personal funds.
3. Entrepreneurship and great product design is hard, really hard – successful practitioners model success, they constant seek to learn – so here’s an opportunity to learn from one of the best
4. The book is great entertainment, great learning – one you won’t want to put down until you finish and will definitely want to return to time and time again. Beyond the content of the book Tony has tried to deliver a fully compostable book – he failed and he’s keen to engage with people that can help him (humility and striving for perfection)
5. The learning is delivered in bite size chunks, nicely delivered in written and pictorial form, lots of links back to relevant sections to glue things together. A book you can read cover to cover, dip in and out of. The learning itself is brilliant, the fact that all proceed from the book are going into the Build Climate Fund to fund climate focused initiatives is fantastic (see https://tonyfadell.com/the-fund/ )

A fantastic opportunity to learn and contribute to a valuable cause.

13 people found this helpful

@Timothy_Hughes

Are you about to start a start-up or taking your first seed round then read this book

Reviewed in the United Kingdom 🇬🇧 on 13 August 2022

Verified Purchase

Are you about to start a start-up or taking your first seed round then read this book

OK, you could be anyway through the stages of building a start-up or an entrepreneur

Written by Tony Fadell, the guy who helped create the iPod and Nest, which he sold to Google for $3.2 billion

In the book, Tony shares his knowledge in terms of what it takes to create a start-up, from finance to culture. He also shares many of his marketing secrets, the importance of storytelling and what it takes to be a people leader. He also takes you through some of the rough aspects of being in a company which many people don’t talk about. Such as, why and when should you quit.

Tony also worked for Steve Jobs at Apple so you get some Steve Jobs history, insight and history of building the iPod and iPhone thrown in

The book was recommended to me by Gavin Dimmock

4 people found this helpful

Deep Bagchee

Great book for any product builder or leader

Reviewed in the United Kingdom 🇬🇧 on 16 August 2022

Verified Purchase

Most business books don’t deserve to be longer than an HBR article and end up repeating the same thing in different ways. Not this book. Tony Fadell’s book is packed with helpful advice for anyone passionate about building products - everything from career advice to how to operate and build products in big companies to how to launch your own startup, as well as the importance of design, marketing and product management. Plus the book has lots of real examples from his experience on the iPod and iPhone teams at Apple as well as his experience building Nest. Tony isn’t a pundit or guru with little real world experience. Instead, he has lived it and experienced the struggles - and in this book he shares his wisdom.

3 people found this helpful

U-Vox

Pain killers beat vitamins for user problems

Reviewed in the United Kingdom 🇬🇧 on 7 June 2022

Verified Purchase

I bought this book after I heard Tony Fadell talking on BBC Radio 4 about the Apple iPod he helped create.
What a great book to read: full of insight about products, sure, but also career decisions, and life. Entertaining too.

The main takeaway for me is that Tony says design must aim to build a painkiller and not a vitamin for user pain points. In other words, what is the reason for this product or service to existing?

The sales prop for the original iPod release was a "1,000 songs in your pocket". It was a painkiller for users those days who had to drag all those MP3s around on a desktop or laptop in for sure!

Worth reading. Worth building.

3 people found this helpful

Ian T.

Learn from Tony in this awesome book!

Reviewed in the United Kingdom 🇬🇧 on 24 May 2022

Verified Purchase

This was a really enjoying read. I already knew about Tony’s journey in tech, even from his early days at the failed General Magic, but the way that he has weaved his history, up to Apple & Nest, into the book is so compelling. The lessons that he has learned and the structured advise he gives in the book is golden and even though my career isn’t in hardware, but software & not at startups, I could draw comparisons and wished he had written this many years ago. You now have the opportunity to learn from Tony, what are you waiting for?

One person found this helpful

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