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Delivering Smiles

As Singapore adjusts to new ways of living and working through the pandemic, we are mindful that there may still be others who are struggling. Amazon remains committed to supporting the local community and has teamed up with the National Volunteer & Philanthropy Centre’s (NVPC) Company of Good to launch the Amazon X Shop for Good wishlist campaign to support non-profit organizations (NPOs).

This festive season, we encourage shoppers deliver smiles by donating to NPOs through their wishlists. Simply click to purchase and the items will be delivered directly to your NPO of choice. Your donations will go a long way in benefiting underprivileged children, low-income families, seniors, and frontline workers.


Arc Children’s Centre is an independent charity day centre that supports children with cancer and other life-threatening conditions and their siblings between the ages of 3-18 years. Founded in 2011, the centre’s vision is to provide a sanctuary for the children’s continuing education, development, and bonding.


SHINE Children and Youth Services has been serving vulnerable children, youth and their families in Singapore since 1976 and remain committed to enabling them to maximise their potential. SHINE serves around 5,000 students, aged 5-21 years old, each year.

Children's Society

Singapore Children's Society protects and nurtures children and youth of all races and religions. Established in 1952, its services have evolved to meet the changing needs of children. Today, Children's Society operates more than 10 service centres islandwide, offering services in the four categories of: Vulnerable Children and Youth, Children and Youth Services, Family Services, and Research and Advocacy. In 2021, the Society reached out to 19,973 children, youth and families in need.

Beyond Social Services

Beyond Social Services is dedicated to helping children and youths from less privileged backgrounds break away from the poverty cycle. Their vision is that by 2025, every child and youth in Singapore gets the opportunity to refuse a lifestyle of delinquency and welfare dependency.

Fei Yue

Fei Yue Family Service Centre was established in 1991, and Fei Yue Community Services, in 1996, providing counselling services to the young and old. They are committed to serving the vulnerable and the needy by being intentional, purposeful and systematic in their services.

Blessings in a Bag

Blessings in a Bag bridges the gap between communities that have and those that don’t. Through the ‘Beyond Awesome’ programme, the NPO supports up to 90 children and youths from under-resourced communities in Singapore, each of whom will benefit directly from receiving items on their Amazon wishlist.

Engineering Good

Engineering Good is a non-profit organisation that empowers disadvantaged communities, such as persons with disabilities and low-income families. The team works to empower inclusivity for all through sustainable engineering and technology solutions.

New Hope

New Hope Community Services (NHCS) has a mission to provide a Shelter of Hope to the displaced Singaporeans. Their goal goes beyond providing temporary shelter to those they serve; they aim to infuse their beneficiaries with real hope to see their lives changed.

Willing Hearts

Willing Hearts operates a soup kitchen that prepares, cooks and distributes about 9,500 daily meals, 365 days a year. Beneficiaries include the elderly, the disabled, low income families, children from single parent families or otherwise poverty stricken families, and migrant workers in Singapore.


The Food Bank Singapore has a mission to end food insecurity in Singapore through redistribution of food to more than 360 member beneficiary organisations. The public is encouraged to deposit or donate their unused or unwanted foods, which will then be collected and allocated to the needy via various channels.

Club Rainbow

Club Rainbow (Singapore) (CRS) is on a mission to support and empower children with chronic illnesses and their families. CRS believes that every child deserves equal opportunities to lead a fulfilling and independent life, and thus supports them through social work & therapy intervention, educational support and more.

Red Cross

The Singapore Red Cross is a homegrown humanitarian organisation serving the vulnerable locally and internationally. Their mission is a dedication towards relieving human suffering, protecting human lives and dignity and responding to emergencies.

Children's Wishing Well

Children’s Wishing Well (CWW) supports more than 1,000 children and youth from disadvantaged backgrounds in Singapore, through their educational and daily living needs, as well as equipping them with skills for their future so that they can become useful members of society and escape the poverty trap.


SOSD is dedicated to the welfare of Singapore's many street dogs. Their mission is to eliminate cruelty and abandonment of animals, enhancing their welfare, and improving the lives of animals and humans, through rescue, education and advocacy. They rely on the generosity of the public to support the care of over 500 dogs.

Glyph Community

Glyph Community is a charitable organisation that is changing the way children learn and play through a proprietary developmental framework and a socially connected community, where children are able to develop socially, culturally, psychologically and intellectually.

Singapore Association For The Deaf

The Singapore Association for the Deaf (SADeaf) serve the Deaf and Hard-of-Hearing community in Singapore by advocating equal opportunities, in all aspects, for the deaf and supporting the Deaf to reach their full potential to achieve a better quality of life and to enable them to integrate & contribute to society.

Interested NPOs

Here's how you can register your interest as an NPO

At Amazon, we are committed to helping children and youth, especially those from underrepresented and underserved communities, have easy access to the resources and skills they need to build their best future.

NPOs that benefit young people from underrepresented backgrounds will be prioritised.

Interested NPOs in Singapore can follow these steps:

  • Register their interest for the programme in the Online Registration Form here
  • Follow the Wishlist Setup Guide here
  • Read FAQs about this programme here

For further enquiries related to the Amazon x Shop for Good wishlist program, reach out to us at and our team will get back to you within 5 working days.