Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right Paperback – Illustrated, 2 July 2015
by
Meghan Casey
(Author)
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Product details
- Language : English
- Paperback : 272 pages
- ISBN-10 : 0134105109
- ISBN-13 : 978-0134105109
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Best Sellers Rank:
32,968 in Books (See Top 100 in Books)
- 2 in Content Management for Webdesign
- 33 in Web Design
- 337 in Computer Science
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Review
“Quality content increases value. Poor-quality content destroys value. It’s as simple as that. Meghan’s book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content.” ―Gerry McGovern, CEO, Customer Carewords “You will thank Meghan for her no-nonsense approach to forming and executing content strategy. If you apply the techniques and tips in this book, you will advance not only your content but also your career.” ―Colleen Jones, CEO of Content Science and author of Clout: The Art + Science of Influential Web Content “Ever wondered what to include in your content audit? Struggled to sell your boss on content strategy? This book is for you. Packed with activities, diagrams, and sample documents, The Content Strategy Toolkit is a supremely practical guide you’ll turn to again and again. Best of all, Meghan Casey doesn’t just explain the tools―she helps you figure out which ones you need, when.” ― Sara Wachter-Boettcher, content strategy consultant and author of Content Everywhere “This book is a must read for people who truly value customer experience. Organizations can’t say they have consumer-centric sites without having a firm handle on their content and the tasks their users are trying to complete. The practical advice you’ll gain will help you ensure your site has a solid foundation.” ― Jane Keairns, Assistant Director of Digital Strategy―Corporate Marketing, Principal Financial Group “Practical, relevant, and realistic: Those are the qualities that describe content strategy, and those are the qualities Meghan Casey brings to every chapter in this book. We’ve long suffered projects that are the stuff of fantasy and lofty castles in the sky. Content strategy puts a foundation under those fantasies so you can communicate consistently, effectively, and sustainably. Arm yourself with this book and gain tools, techniques, and tips to bring to every project.” ― Margot Bloomstein, author of Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project and Principal at Appropriate, Inc. “The Content Strategy Toolkit is a great resource for helping you to align stakeholders and take control of your content. If you’re a seasoned professional or just getting started, Meghan’s experience guides you through complex, challenging projects. Business goals? Check. User needs? Check. You with a satisfied smile from a job well done? Check.” ― Andrew Crow, Head of Design, Uber “Ms. Casey has written the essential guide for anyone involved in the creation and care of online content. She provides clear direction and scalable methods, explaining why they are important along the way. And, she’s included tips on how to talk about content strategy in the language of business and budgets. It’s easy-to-read, it’s actionable, and it’s certain to find a spot on every content strategists’ bookshelf.” ― Clinton Forry, Vice President, Content Strategy at Weber Shandwick. Today businesses are competing for attention with thousands of content providers. And they’re not who your CEO imagines. They’re BuzzFeed, Instagram, Hulu, Bloomberg … and the list goes on. You can bet they have a content strategy. Meghan Casey gives you the inside story on how to build a business case for content strategy, apply cold-eyed analysis to all the content you’ve got lying around, and reshape it into marketing gold. ― Anne Condon, senior marketing professional in the healthcare industry "Meghan Casey asks me to write this blurb for her book and I was like, 'What book, where? All I see is a ridiculously useful toolset that will help your organization actually create and use your content strategically, and in surprisingly effective ways.'" ― Ann Handley, author, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
About the Author
Meghan Casey is the lead content strategist at Brain Traffic, the world’s leading agency devoted exclusively to content. She helps a wide variety of clients–startups, nonprofits, colleges and universities, Fortune 50 companies, and everything inbetween–solve the messy content problems most organizations encounter every day. She has also helped The Nerdery, a software development shop, build content strategy into their User Experience practice. Meghan is a regular trainer and speaker on content strategy topics and once inspired workshop participants to do the wave. Yep, that really happened. She has been working with content and communications since 1996.
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Most helpful customer reviews on Amazon.com
Amazon.com:
3.9 out of 5 stars
39 reviews

CW
5.0 out of 5 stars
A lifesaver for my website migration project
4 August 2018 -
Published on Amazon.comVerified Purchase
This book is perfect for the content strategist who needs help running their first (or 50th) projects. The downloadable worksheets are extremely helpful, and while you may not use everything in here, I promise you will be referring to it constantly.
4 people found this helpful

Kristina Smith
5.0 out of 5 stars
Accessible content
11 September 2019 -
Published on Amazon.comVerified Purchase
This book is immensely informative and insightful. I have over a decade of digital experience but a new role has me focused on content development and measurement for website and app channels. Very thankful for this resource. Will be referring back to it often.
One person found this helpful

Michael Rodriguez
5.0 out of 5 stars
Practical AF
3 October 2019 -
Published on Amazon.comVerified Purchase
Honestly, this book is basically a must read for any content strategist. Whether you're looking to dip your toes into the role. Or seasoned wanting a refresher. #praisehandsemoji

Eddie VanArsdall
5.0 out of 5 stars
A Practical, Hands-on Guide to Executing Content Strategy
17 November 2015 -
Published on Amazon.comVerified Purchase
I have read most of the available books on content strategy. I've enjoyed all of them and benefited from their advice when working on site redesigns and migrations. Yet, I still longed for a resource that more effectively combined practice information with the tools and tactics underlying the strategy.
Meghan Casey's book is exactly what I needed. She explains each process step concisely but thoroughly. She suggests variations based on available time, budget, and resources. She then says "now download and use Tool X at [URL]." Where appropriate, she sometimes recommends that the same or slightly altered version of a tool be used again in a later step.
I enjoyed Meaghan's conversational tone. Reading this book is like having a coach. Even if you have a zillion books on content strategy, I recommend that you add The Content Strategy Toolkit to your library.
Meghan Casey's book is exactly what I needed. She explains each process step concisely but thoroughly. She suggests variations based on available time, budget, and resources. She then says "now download and use Tool X at [URL]." Where appropriate, she sometimes recommends that the same or slightly altered version of a tool be used again in a later step.
I enjoyed Meaghan's conversational tone. Reading this book is like having a coach. Even if you have a zillion books on content strategy, I recommend that you add The Content Strategy Toolkit to your library.
10 people found this helpful

Amber
5.0 out of 5 stars
Useful and helpful
16 January 2016 -
Published on Amazon.comVerified Purchase
Excellent book for those who want to be guided through the content strategy process. From getting your stakeholder buy-in to creating and executing the strategy, it's all here. I got this book immediately after sitting in a workshop with the author, Meghan Casey. She's great and very knowledgeable. The perfect tool for content marketers!
4 people found this helpful