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Copywriter's Handbook, The (4th Edition): A Step-By-Step Guide to Writing Copy that Sells Paperback – Illustrated, 7 April 2020

4.6 out of 5 stars 295 ratings

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  • Copywriter's Handbook, The (4th Edition): A Step-By-Step Guide to Writing Copy that Sells
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Product details

  • Language : English
  • Paperback : 496 pages
  • ISBN-10 : 1250238013
  • ISBN-13 : 978-1250238016
  • Customer reviews:
    4.6 out of 5 stars 295 ratings

Product description

Review

I don't know a single copywriter whose work would not be improved by reading this book. And that includes me. --David Ogilvy

This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for professionals behind a typewriter, the book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf.--The Los Angeles Times

The Copywriter's Handbook should become essential equipment not only for young writers but also those in supervisory positions and on the client side. --Ad Day

Bob Bly's step-by-step guide remains, in my view, the best single volume available on the subject of copywriting. Its advice is down-to-earth and practical. --Roger Parker, Audio Times

About the Author

Robert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of 100 books, including The Copywriter's Handbook, Secrets of a Freelance Writer, and Selling Your Services, and has appeared on CNBC and CBS's Hard Copy. He lives in Montville, NJ.

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Most helpful customer reviews on Amazon.com

Amazon.com: 4.5 out of 5 stars 58 reviews
Peter M Soares
4.0 out of 5 stars Hm. Lots of repetition. An ok introduction.
21 June 2020 - Published on Amazon.com
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32 people found this helpful
Sean Van Zant
5.0 out of 5 stars GREAT Book for Students of Copywriting! I Highly Recommend It!
5 February 2021 - Published on Amazon.com
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2 people found this helpful
Montina Young
5.0 out of 5 stars Success leaves clues and they are in this book
18 January 2014 - Published on Amazon.com
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19 people found this helpful
J. Preston
5.0 out of 5 stars Bob Bly, the author is one of the premier copywriters of this generation. This is a must have.
23 February 2021 - Published on Amazon.com
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2 people found this helpful
Nicolás Vignolo
5.0 out of 5 stars Obligatoria su lectura para redactores
16 January 2021 - Published on Amazon.com
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One person found this helpful