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Cradle to Cradle Paperback – 29 January 2009

4.5 out of 5 stars 638 ratings

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Product details

  • Language : English
  • Paperback : 208 pages
  • ISBN-10 : 0099535475
  • ISBN-13 : 978-0099535478
  • Customer reviews:
    4.5 out of 5 stars 638 ratings

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Review

The best argument for good design is that it lasts. The best argument for good science is that it deplores waste. I'm bored with guilty and technologically illiterate environmental Luddites describing a future of guilt and privation led in caves. There's an alternative responsible future persuasively offered by Braungart and McDonough. The survival of the planet can be re-stated in terms of
stimulus, opportunity, challenge and reward. Works for me.

-- Stephen Bayley

Already embraced by far-thinking manufacturers and governments. ― Food Ethics Magazine

It's one of the most thought-provoking books I've ever read -- Ellen Macarthur ― Daily Express

Environmentalists too rarely apply the ecological wisdom of life to our problems. Asking how a cherry tree would design an energy efficient building is only one of the creative 'practices' that McDonough and Braungart spread, like a field of wild flowers, before their readers. This book will give you renewed hope that, indeed, 'it is darkest before the dawn' -- Carl Pope, Executive Director of the Sierra Club

Achieving the great economic transition to more equitable, ecologically sustainable societies requires nothing less than a design revolution - beyond today's fossilized industrialism. This enlightened and enlightening book shows us how - and indeed, that 'God is in the details.' A must for every library and every concerned citizen -- Hazel Henderson, author of "Building a Win-Win World and Beyond Globalization: Shaping a Sustainable Global Economy"

About the Author

Michael Braungart is a chemist and founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg. He has been lecturing at universities, businesses and institutions around the world since 1984 on critical new concepts for ecological chemistry, and is the recipient of numerous awards, honours and fellowships.

William McDonough is an architect and founding principal of William McDonough + Parners based in Virginia. In 1999, Time magazine recognised him as a 'Hero for our Planet', and in 1996 he received the Presidential Award for Sustainable Development, the highest environmental honour given by the United States.

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Amazon.com: 4.4 out of 5 stars 395 reviews
Mack
3.0 out of 5 stars A bit dramatic and opinionated but some interesting points
21 September 2020 - Published on Amazon.com
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7 people found this helpful
SunnyRow
5.0 out of 5 stars What every consumer should read
13 March 2018 - Published on Amazon.com
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Constance S. Reed
5.0 out of 5 stars If only we could make this our future!
6 July 2019 - Published on Amazon.com
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4 people found this helpful
Amazon Customer
5.0 out of 5 stars Should be a must-read for residents of planet Earth
6 October 2020 - Published on Amazon.com
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Josh H. Knight
3.0 out of 5 stars Great Content but Bad Design
21 July 2020 - Published on Amazon.com
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