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The Design of Everyday Things: Revised and Expanded Edition Paperback – Illustrated, 5 November 2013

by Don Norman (Author)

2,762 ratings

in Applied Psychology

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Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious,even liberating,book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behaviour. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how,and why,some products satisfy customers while others only frustrate them.

Print length

368 pages
Language

English
Publication date

5 November 2013
ISBN-10

9780465050659
ISBN-13

978-0465050659
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Product description

Review

Choice "Even classics can be updated and improved... Highly recommended." "This book changed the field of design. As the pace of technological change accelerates, the principles in this book are increasingly important. The new examples and ideas about design and product development make it essential reading."--Patrick Whitney, Dean, Institute of Design, and Steelcase/Robert C. Pew Professor of Design, Illinois Institute of Technology "Twenty-five years ago The Design of Everyday Things was instrumental in orienting my approach to design. With this latest revised and expanded edition, Don Norman has given me a host of new ideas to explore as well as reminding me of the fundamental principles of great and meaningful design. Part operating manual for designers and part manifesto on the power of designing for people, The Design of Everyday Things is even more relevant today than it was when first published."--Tim Brown, CEO, IDEO, and author of Change by Design

About the Author

Donald A. Norman is co-founder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. He is Breed Professor of Design Emeritus at Northwestern University and Professor Emeritus at the University of California, San Diego, where he was founding chair of the Department of Cognitive Science and chair of the Department of Psychology. He has served as Vice President of Apple Computer's Advanced Technology Group, and his many books include Emotional Design, The Design of Future Things, and most recently, Living with Complexity.

Product details

ASIN ‏ : ‎ 0465050654
Language ‏ : ‎ English
Paperback ‏ : ‎ 368 pages
ISBN-10 ‏ : ‎ 9780465050659
ISBN-13 ‏ : ‎ 978-0465050659

Best Sellers Rank: 355 in Books (See Top 100 in Books)
- 1 in Technology
- 1 in Industrial Design Studies
- 1 in Applied Psychology

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2,762 ratings

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4 star		12%
3 star		5%
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1 star		3%

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Tom

Good book but cheap version

Reviewed in India on 22 June 2019

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Get the MIT press version if you intend to keep the book. I have the kindle version and its much better (on an iPad). The paper and book quality is abysmal.

The book is very well known and you can search for the author's videos to give you an overview of what this book is about. Makes you think and definitely a good starting point if you want to learn more about design

22 people found this helpful

Daniel

Damaged cover

Reviewed in the United Kingdom on 2 September 2020

Verified Purchase

Not a review of the book, I'm sure it's great. Unfortunately the copy I received was supposed to be brand new but the cover was quite badly damaged, acceptable for a second hand book but not one that is listed as new.

2 people found this helpful

J Webb

Exactly as described

Reviewed in the United Kingdom on 8 November 2020

Verified Purchase

Exactly as described

Namrata Nadkarni

Cheap Print Book! Not Original!

Reviewed in India on 15 September 2020

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I bought this book in March, but got to reading it only today. It looks like a cheap print book of the original! The print is crooked on the pages - on some pages it is almost cut off at the top of the page! The text looks faded and the images are barely visible! There's terrible black ink blotches on some pages! I wish I had taken a good look at it the day I bought it so I could have returned it! Very disappointed with the seller!

10 people found this helpful

Alex Styl

is still a great book!

Reviewed in the United Kingdom on 3 March 2016

Verified Purchase

This book is essential to any sort of designers. It does state some obvious things that usually people take for granted when going through the design process of things.

Even if you aren't a designer though, is still a great book!

One person found this helpful

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The Design of Everyday Things: Revised and Expanded Edition Paperback – Illustrated, 5 November 2013

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