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Design for How People Think: Using Brain Science to Build Better Products Paperback – Illustrated, 18 April 2019

4.5 out of 5 stars 64 ratings

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Product details

  • Language : English
  • Paperback : 240 pages
  • ISBN-10 : 1491985453
  • ISBN-13 : 978-1491985458
  • Customer reviews:
    4.5 out of 5 stars 64 ratings

Product description

About the Author

John Whalen has a Ph.D. in Cognitive Science and over 15 years of Human-Centered Design experience. Using his unique blend of psychology, design thinking, and Lean startup techniques, he uncovers business opportunities and UX solutions for Fortune 100, nonprofit, and startup clients. John is CXO of 10Pearls where he leads their Innovation, Strategy, and Design team. Prior to joining 10Pearls, he founded the research firm Brilliant Experience and was a psychology professor. John is a frequent presenter at conferences and a past president of the User Experience Professionals Association in Washington, D.C. His current practice focus is cognitive design-the art and science of harnessing cognitive psychology to understand users, inform design, and create compelling products and services.

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Amazon.com: 4.3 out of 5 stars 18 reviews
Kindle Customer
5.0 out of 5 stars Why You Care How People Think (and what to do about it)
24 April 2019 - Published on Amazon.com
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6 people found this helpful
JA
5.0 out of 5 stars A+. The Crucial Foundation for UX
23 April 2019 - Published on Amazon.com
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6 people found this helpful
Sylvia
5.0 out of 5 stars Worth the price, very good book
8 February 2020 - Published on Amazon.com
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Catherine D.
5.0 out of 5 stars Awesome UX resource!
29 May 2019 - Published on Amazon.com
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One person found this helpful
Parker-Moore Family
4.0 out of 5 stars Quick read, general foundation for product owner
3 May 2019 - Published on Amazon.com
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4.0 out of 5 stars Quick read, general foundation for product owner
Reviewed in the United States on 3 May 2019
We are just wrapping up our second UX project at work. We are in the design phase on the first project and the prototype phase for the second project. We hired a company to help kick off our projects on the research, interviews, analyzes phases and into low-fidelity and high-fidelity wireframes demo prototyping.

Although we are far into these projects, the book helps fill in some of the gaps about the process. We definitely could have used this book before the projects started to ensure everyone had a basic knowledge of the process, fostered a more open-minded approach to change and pulled everyone up from the tactical daily job to think about the user experience from different perspectives, cultures, levels of expertise.

The book is a quick read, a few hours. It does not go into a significant amount of depth and barely scratches the surface. It’s less than 200 pages with 19 mini-chapters and the book has larger font and illustrations. However, it does cover the basics enough for a project team that is working with experts in the field.
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9 people found this helpful