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Design for How People Think: Using Brain Science to Build Better Products Paperback – Illustrated, 23 April 2019

4.5 out of 5 stars 72 ratings

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Product details

  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 1491985453
  • ISBN-13 ‏ : ‎ 978-1491985458
  • Customer reviews:
    4.5 out of 5 stars 72 ratings

Product description

About the Author

John Whalen has a Ph.D. in Cognitive Science and over 15 years of Human-Centered Design experience. Using his unique blend of psychology, design thinking, and Lean startup techniques, he uncovers business opportunities and UX solutions for Fortune 100, nonprofit, and startup clients. John is CXO of 10Pearls where he leads their Innovation, Strategy, and Design team. Prior to joining 10Pearls, he founded the research firm Brilliant Experience and was a psychology professor. John is a frequent presenter at conferences and a past president of the User Experience Professionals Association in Washington, D.C. His current practice focus is cognitive design-the art and science of harnessing cognitive psychology to understand users, inform design, and create compelling products and services.

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Amazon.com: 4.3 out of 5 stars 19 reviews
Kindle Customer
5.0 out of 5 stars Why You Care How People Think (and what to do about it)
24 April 2019 - Published on Amazon.com
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5 people found this helpful
JA
5.0 out of 5 stars A+. The Crucial Foundation for UX
23 April 2019 - Published on Amazon.com
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5 people found this helpful
Sylvia
5.0 out of 5 stars Worth the price, very good book
8 February 2020 - Published on Amazon.com
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Karina
4.0 out of 5 stars Great
27 May 2021 - Published on Amazon.com
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Catherine D.
5.0 out of 5 stars Awesome UX resource!
29 May 2019 - Published on Amazon.com
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