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The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems Paperback – Illustrated, 22 May 2018
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From the Back Cover
"This book is THE best definition of Design Thinking that I have seen."
-- Kees Dorst, author of Frame Innovation
"The Design Thinking Playbook not only outlines and describes how to apply design thinking. (...) This is an imaginative new contribution."
-- Nigel Cross, author of Design Thinking: Understanding how designers think and work
"Worthwhile because of the authors, the structure and the contents. (...) Despite the playful presentation, the team succeeded to work out a surprisingly profound book."
-- Harvard Business Manager
The Design Thinking Playbook will help individuals, teams, and organizations:
- Apply design thinking tools and methods in the right context--especially to digital products and services
- Understand the latest advances in design thinking coming out of Stanford's d.school
- Build awareness for user-centricity
- Apply design thinking to the challenges of digital transformation in organizations
- Combine Design Thinking with Systems Thinking and Big Data Analytics
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Most helpful customer reviews on Amazon.com
The book tries to take a design approach in explaining the design thinking approach by organizing itself around three personas. These personas attempt to bring the process to life. This is a great goal, but this book suffers in execution of the idea resulting in a muddled and wordy exposition of design thinking. It would have been better to provide a quick primer on the process at an overview level and then use the personas to go deep in terms of specific examples. This is why its a three star review. There are good things in the book, but they are hard to find.
A playbook should offer a clear, concise and easy to reference resource for accomplishing a particular task. While it has value in the initial reading, a good playbook is something you come back to time and time again. This does not do this as the book has a tough time focusing on the design process from a practitioner perspective as it cannot find the right balance between the level of detail, the illustration of the process and the presentation of the tools.