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The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems Paperback – Illustrated, 22 May 2018

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  • The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems
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Product details

  • Language : English
  • Paperback : 352 pages
  • ISBN-10 : 1119467470
  • ISBN-13 : 978-1119467472
  • Customer reviews:
    5.0 out of 5 stars 1 rating

Product description

From the Back Cover

"This book is THE best definition of Design Thinking that I have seen."
-- Kees Dorst, author of Frame Innovation

"The Design Thinking Playbook not only outlines and describes how to apply design thinking. (...) This is an imaginative new contribution."
-- Nigel Cross, author of Design Thinking: Understanding how designers think and work

"Worthwhile because of the authors, the structure and the contents. (...) Despite the playful presentation, the team succeeded to work out a surprisingly profound book."
-- Harvard Business Manager

The Design Thinking Playbook will help individuals, teams, and organizations:

  • Apply design thinking tools and methods in the right context--especially to digital products and services
  • Understand the latest advances in design thinking coming out of Stanford's d.school
  • Build awareness for user-centricity
  • Apply design thinking to the challenges of digital transformation in organizations
  • Combine Design Thinking with Systems Thinking and Big Data Analytics

About the Author

Michael Lewrick, PhD,is an international speaker and teaches design thinking as a visiting professor at various universities, and author of Design Thinking: Radical Innovations in a Digitized World. Patrick Link, PhD, is Professor of Product Innovation and Chair of Industrial Engineering at Lucerne University of Applied Sciences in Switzerland. He is intensively involved in the development of agile methods in product management, design thinking and lean start-ups. Larry Leifer, PhD, is one of the founders of Design Thinking, and teaches in the d.school at Stanford University, where he is Professor of Mechanical Engineering Design. He is the Founding Director of the Hasso Plattner Design Thinking Research Program at Stanford.

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2 December 2020
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.3 out of 5 stars 21 reviews
Mark P. McDonald
3.0 out of 5 stars A lot of good material but poorly organized and presented particularly for people new to design
15 June 2018 - Published on Amazon.com
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64 people found this helpful
J. Moore
2.0 out of 5 stars Meh - it’s okay
19 June 2019 - Published on Amazon.com
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18 people found this helpful
5.0 out of 5 stars A paradigm shift in Design Thinking.
8 June 2018 - Published on Amazon.com
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13 people found this helpful
LA Fosner
2.0 out of 5 stars Print too small to read in many diagrams--waste of money if you can't read it!
1 August 2018 - Published on Amazon.com
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25 people found this helpful
Juan Jose Dougherty
4.0 out of 5 stars Great introduction to Design Thinking
22 March 2019 - Published on Amazon.com
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6 people found this helpful