Buy new:
List Price: S$55.95
Save: S$10.35 (18%)
FREE delivery: Monday, 6 Dec. Details
In stock.
S$S$45.60 () Includes selected options. Includes initial monthly payment and selected options. Details
Initial payment breakdown
Postage cost, delivery date and order total (including tax) shown at checkout
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers and we don’t sell your information to others. Find out more
Ships from and sold by Amazon SG.
Effective Data Storytelli... has been added to your Cart
Other Sellers on Amazon
+ S$6.99 Delivery
Sold by: californiabooks-singapore
Sold by: californiabooks-singapore
(78 ratings)
78% positive over last 12 months
Only 4 left in stock.
and Return policy

Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals Hardcover – 22 November 2019

4.7 out of 5 stars 84 ratings

Amazon Price
New from Used from

Enhance your purchase

Frequently bought together

  • Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals
  • +
  • Storytelling with Data: A Data Visualization Guide for Business Professionals
Total Price:
To see our price, add these items to your cart.
Choose items to buy together.

Product description

From the Inside Flap

A relatively short time ago, data was looked upon as "nice to have," but not essential to most people's roles or positions. Things have certainly changed. Data has rapidly become an indispensable strategic asset at most organizations, forcing everyone to become increasingly literate and conversant in this new digital language. Even though the use of data continues to increase dramatically, data storytelling remains poorly understood. Many insights fail in the last mile of communication and never deliver on their full potential. Telling an engaging story with data is more than just an extension of data visualization. While your data provides the clarity needed to drive change, it's the storytelling that makes your insights both persuasive and memorable.

Effective Data Storytelling shows you how to create a narrative with data and explains why this method works so effectively. This book helps you combine the science of data with the art of storytelling. Using the three pillars of data storytelling—data, narrative, and visuals—you will develop the skills to convey your insights to others in a powerful and effective manner. Clear, easy-to-read chapters cover every vital aspect of telling a story with data. You begin by exploring the power of stories and learning how to achieve the four key communication goals when sharing data. Next, you will learn about how the human mind processes information and why emotion plays a more powerful role in decision making than facts. The following chapter covers the six essential elements of a data story, your role as the data storyteller, and the importance of knowing your audience.

Once you've learned the fundamentals, the rest of the book provides you with step–by–step guidance on turning your data, narrative, and visuals into a complete data story. From the six attributes of an actionable insight, to the different kinds of narrative models, to using storyboarding to organize your key points, to inserting characters and analogies into your data story, to setting up and polishing your visuals—each stage of the process is explained in detail. The final section brings all the elements together and provides real–world examples of engaging data stories in practical scenarios and teaches you how the concepts and principles in this book can be applied to your own insights.

Effective Data Storytelling provides you with everything you need to communicate your insights more effectively, understand why data storytelling is so important, and drive positive change with data.

From the Back Cover


"Brent Dykes is the king of data storytelling; he's probably thought about this more than anyone else on the planet. No matter how good your data and analysis are, they won't have much impact unless they are embedded in a good story. Read this book to find out how to do that."
—Thomas H. Davenport, Distinguished Professor, Babson College; Research Fellow, MIT Initiative on the Digital Economy, Author of Competing on Analytics and The AI Advantage

"Numbers and data visualizations are powerful means to reveal insights and communicate them in business environments, but they are often more effective and persuasive when arranged into narrative structures. Brent Dykes teaches us how to ideate data-driven stories and bring them to fruition while walking us through several fascinating historical and modern examples. Data never speaks for itself; it must be interrogated and compelled to speak. This book explains how."
—Alberto Cairo, Knight Chair at the University of Miami, Author of How Charts Lie

"Dykes does a masterful job of making the vague concept of 'data storytelling' tangible and actionable. With real-world examples from history and from the present, which he deconstructs using the concepts that are the core of the book, he hits the sweet spot of being an engaging read that is also specific and tactical."
—Tim Wilson, Senior Director of Analytics, Search Discovery

"The first to bring together the importance of data, visuals, and narrative, this seminal work on telling stories with data is chock-full of examples founded on principles from Aristotle to story guru, Robert McKee. I can't wait to share Brent's book with my graduate students and colleagues!"
—Maria Massei-Rosato, Adjunct Professor, Parsons School of Design

"If you're tasked with presenting analytical results, then this book is a must-read. Brent discusses a wide range of research on how people communicate in general and then ties that research to specific actions you can take to put together an effective story in an analytics setting. The book does a great job of making the case that we often approach analytics presentations poorly and then showing us how to improve."
—Bill Franks, Author and Chief Analytics Officer, International Institute for Analytics
Best books of 2020
See top titles of the year

Product details

  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 1119615712
  • ISBN-13 ‏ : ‎ 978-1119615712
  • Customer reviews:
    4.7 out of 5 stars 84 ratings

Customer reviews

4.7 out of 5 stars
4.7 out of 5
84 global ratings

Review this product

Share your thoughts with other customers

Top reviews from Singapore

There are 0 reviews and 0 ratings from Singapore

Top reviews from other countries

Anthony Wynne
5.0 out of 5 stars Very good!
Reviewed in the United Kingdom on 2 September 2021
Verified Purchase
5.0 out of 5 stars Enjoy to read
Reviewed in Canada on 3 March 2020
Verified Purchase
5.0 out of 5 stars Great book and resources
Reviewed in Spain on 13 October 2020
Verified Purchase
5.0 out of 5 stars Excellent book to use a base for teaching - college level
Reviewed in Canada on 5 April 2020
Verified Purchase
Client d'Amazon
5.0 out of 5 stars Excellent book! Great for development professional for good reporting by using data storytelling.
Reviewed in Canada on 10 June 2020
Verified Purchase