Brilliant well worth reading if you are in anyway affected by online reviews (the irony not missed on leaving a review for this book)
Lots of helpful ideas and really life stories that help bring the subject alive. (Even pro's at the review game will get something out of this book)
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by
Bill Tancer
(Author)
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More than 70 per cent of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.
- Print length256 pages
- LanguageEnglish
- Publication date19 November 2014
- ISBN-101591846382
- ISBN-13978-1591846383
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Product description
About the Author
Bill Tancer is the New York Times bestselling author of Click and general manager of global research at Experian Marketing Services. He is a frequent guest on CNBC, Bloomberg, and Fox Business and has been quoted by major publications about online consumer behaviour. He previously wrote a weekly column for Time entitled "The Science of Search."
Product details
- Language : English
- Hardcover : 256 pages
- ISBN-10 : 1591846382
- ISBN-13 : 978-1591846383
- Customer reviews:
Customer reviews
4.5 out of 5 stars
4.5 out of 5
9 global ratings
How are ratings calculated?
To calculate the overall star rating and percentage breakdown by star, we do not use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyses reviews to verify trustworthiness.
Top reviews from other countries

RobinB
5.0 out of 5 stars
A must-read for every marketeer
Reviewed in the United Kingdom 🇬🇧 on 16 November 2015Verified Purchase
A must-read for every business person. If you are in marketing and your boss reads this first I'd suggest you make sure your LinkedIn profile is bang up to date!

Doug F
3.0 out of 5 stars
It's ok... Worth reading, but not good value.
Reviewed in Canada 🇨🇦 on 11 November 2015Verified Purchase
Like many business books this one could have been edited down to much shorter length. The topic is great, author makes a number of good points, some supported, but content gets very "thin" after the first couple chapters. Basically a lot of fluffed up content rushed to press. Leaves me wanting more and resentful of time spent plowing through the filler content.

N. J. Steere
4.0 out of 5 stars
A hotelier's review
Reviewed in the United States 🇺🇸 on 11 April 2016Verified Purchase
I work for a luxury resort and am one of two managers who handle our social media reviews. I found the book to be useful, direct, and a good resource for anyone dealing with the wild world of online reviews.
My one criticism would be that the editing could have been tighter: Tancer occasionally refers back to a person or concept that has not been introduced yet, but instead appears in a later chapter. I more than once found myself flipping back to refresh who/what he was talking about, only to realize I hadn't missed anything. Then, a few chapters later, I would have an "aha" moment and flip back to the earlier reference, now able to understand what he was saying. A minor quibble overall.
My one criticism would be that the editing could have been tighter: Tancer occasionally refers back to a person or concept that has not been introduced yet, but instead appears in a later chapter. I more than once found myself flipping back to refresh who/what he was talking about, only to realize I hadn't missed anything. Then, a few chapters later, I would have an "aha" moment and flip back to the earlier reference, now able to understand what he was saying. A minor quibble overall.

mike Wayshak
5.0 out of 5 stars
This is the most exciting marketing book I have ever read.... and I am 78 years old! I love surprises and this book surprises.
Reviewed in the United States 🇺🇸 on 28 December 2016Verified Purchase
I feel a little like Rip Van Winkle, one day I woke up; looked around and the world was totally different. In short... the Review Revolution has taken over the world of business. Hence forth, all success in one business will depend entirely on the whims of customer/users of your products.
The new customer is "Now In Charge of Business Paradigm" has arrived, and it will forevermore alter how we go about our lives. Mr Tancer has done a magnificent job explaining this extremely important reality to me and I am so appreciative of this fact.
One of the other reviewers said that he wanted to be notified if there is a sequel to this book, I would like to to also include myself.
Thank you again, Bill Tancer. .
The new customer is "Now In Charge of Business Paradigm" has arrived, and it will forevermore alter how we go about our lives. Mr Tancer has done a magnificent job explaining this extremely important reality to me and I am so appreciative of this fact.
One of the other reviewers said that he wanted to be notified if there is a sequel to this book, I would like to to also include myself.
Thank you again, Bill Tancer. .


mike Wayshak
Reviewed in the United States 🇺🇸 on 28 December 2016
The new customer is "Now In Charge of Business Paradigm" has arrived, and it will forevermore alter how we go about our lives. Mr Tancer has done a magnificent job explaining this extremely important reality to me and I am so appreciative of this fact.
One of the other reviewers said that he wanted to be notified if there is a sequel to this book, I would like to to also include myself.
Thank you again, Bill Tancer. .
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