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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success Paperback – 27 April 2017

4.6 out of 5 stars 232 ratings

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Product details

  • ASIN : 0753545373
  • Language : English
  • Paperback : 320 pages
  • ISBN-10 : 9780753545379
  • ISBN-13 : 978-0753545379
  • Customer reviews:
    4.6 out of 5 stars 232 ratings

Product description


In an increasingly erratic business landscape, where new competition can emerge overnight, customers’ loyalties can shift unexpectedly, and markets are constantly being disrupted, finding growth solutions fast is crucial for survival. Hacking Growth provides a compelling answer to this urgent need for speed, offering companies a methodology for finding and optimizing new strategies to increase their market share and quickly. -- Eric Ries, bestselling author of THE LEAN STARTUP

It used to be that designers and engineers were responsible for developing new products, data teams were responsible for number-crunching reports, and marketers were responsible for acquiring and monetizing as many customers as possible. But today’s companies can’t afford to be slowed down by organizational silos. Here, growth hacking pioneers Ellis and Brown show how to break down those traditional barriers and marry powerful data analysis, technical know-how, and marketing savvy to quickly devise and test ways to fuel breakout growth. ― Nir Eyal, bestselling author of HOOKED

Ellis and Brown have accomplished what we’ve been talking about for twelve years, which is to compile and organize an accurate view into the inner workings of an emerging discipline. Their wisdom plus the anecdotes and stories have rarely been discussed outside a small circle of people, and they give real insight into how digital-growth hacking is done at the highest levels. As all companies become digital, this is a must-read for anyone in business. ― James Currier, managing partner, NFX Guild

There is nothing more important for any business than attracting users and customers to your products. The tools to do this in today’s online-driven world are very different from the past. Hacking Growth will teach you how to think like a marketer of tomorrow. You will learn to do deep data analysis, and how to think about developing features into your products that drive growth directly. ― Josh Elman, partner, Greylock Partners

Marketers realize that marketing as we’ve known it will be replaced by growth hacking. So what is it, how do you do it, and why do you need to? Morgan Brown and Sean Ellis help you ask and answer those questions in this brilliant book, made for those new to the art and science on how to hack growth. ― Geoffrey Colon, Communications Designer at Microsoft and Author of Disruptive Marketing

About the Author

Morgan Brown is a startup-marketing veteran, and the co-founder of GrowthHackers.com

Sean Ellis is CEO and co-founder of GrowthHackers.com, the #1 online community built for growth hackers, with 1.8 million global users. Sean coined the term "growth hacker" in 2010, and is the producer of the Growth Hacking Conference. He regularly speaks to start-ups and Fortune 100s and has been featured in the New York Times, Wall Street Journal, WIRED, Fast Company, inc.com, and TechCrunch.

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Amazon.com: 4.7 out of 5 stars 93 reviews
5.0 out of 5 stars A must-read for anyone looking to grow their business
26 April 2017 - Published on Amazon.com
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19 people found this helpful
3.0 out of 5 stars Good read if you have no startup or data driven product management experience.
30 July 2018 - Published on Amazon.com
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11 people found this helpful
5.0 out of 5 stars the best part, they apply this process to a hypothetical ...
15 May 2017 - Published on Amazon.com
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5.0 out of 5 stars The Faster You Learn, the Faster You Grow
26 April 2017 - Published on Amazon.com
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10 people found this helpful
Nancy H.
5.0 out of 5 stars You will wear out your highlighter and dog ear the heck out of this book!
18 July 2017 - Published on Amazon.com
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9 people found this helpful