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Hooked: How to Build Habit-Forming Products MP3 CD – CD, MP3 Audio, Unabridged, Audiobook, 17 November 2014

4.6 out of 5 stars 1,649 ratings

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Product details

  • Language : English
  • ISBN-10 : 1501214624
  • ISBN-13 : 978-1501214622
  • Customer reviews:
    4.6 out of 5 stars 1,649 ratings

Product description

About the Author

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

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Amazon.com: 4.7 out of 5 stars 1,186 reviews
J. Walnes
5.0 out of 5 stars This is the absolute best book on product development I've ever read
24 August 2014 - Published on Amazon.com
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285 people found this helpful
Gisela Hausmann
5.0 out of 5 stars Fascinating
3 April 2017 - Published on Amazon.com
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42 people found this helpful
3.0 out of 5 stars Good Information - that's already available on the author's website
11 October 2018 - Published on Amazon.com
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15 people found this helpful