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Hooked: How to Build Habit-Forming Products Hardcover – Illustrated, 4 November 2014

4.6 out of 5 stars 1,585 ratings

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Hardcover, Illustrated, 4 November 2014
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Product details

  • Language : English
  • Hardcover : 256 pages
  • ISBN-10 : 1591847788
  • ISBN-13 : 978-1591847786
  • Customer reviews:
    4.6 out of 5 stars 1,585 ratings

Product description

Review

Voted one of the best business books of the year by Goodreads readers.

With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn't live without.
--Publisher's Weekly

"A must read for everyone who cares about driving customer engagement.
--Eric Ries, author of The Lean Startup

"The book everyone in Silicon Valley is talking about."
--Boris Veldhuijzen van Zanten, founder of The Next Web

"Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will."
--Matt Mullenweg, Founder of Wordpress

"The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject."
--Rory Sutherland, Vice-Chairman, Ogilvy & Mather

You'll read this. Then you'll hope your competition isn't reading this. It's that good.
--Stephen P. Anderson, Author of Seductive Interaction Design

Nir's work is an essential crib sheet for any startup looking to understand user psychology."
--Dave McClure, Founder 500 Startups

When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user.
--Andrew Chen, Technology Writer and Investor

"I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company."
--Dr. Stephen Wendel, author Designing for Behavior Change

About the Author

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.


To learn more or to get in touch with Nir, visit nirandfar.com


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Most helpful customer reviews on Amazon.com

Amazon.com: 4.7 out of 5 stars 1,183 reviews
J. Walnes
5.0 out of 5 stars This is the absolute best book on product development I've ever read
24 August 2014 - Published on Amazon.com
Verified Purchase
281 people found this helpful
Gisela Hausmann
5.0 out of 5 stars Fascinating
3 April 2017 - Published on Amazon.com
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40 people found this helpful
JJ
3.0 out of 5 stars Good Information - that's already available on the author's website
11 October 2018 - Published on Amazon.com
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15 people found this helpful