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How to Win Friends and Influence People in the Digital Age Paperback – 25 December 2012

by Dale Carnegie (Author)

2,069 ratings

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An adaptation of Dale Carnegie's timeless prescriptions for the digital age.

Dale Carnegie's time-tested advice has carried millions upon millions of readers for more than seventy-five years up the ladder of success in their business and personal lives. Now the first and best book of its kind has been rebooted to tame the complexities of modern times and will teach you how to communicate with diplomacy and tact, capitalize on a solid network, make people like you, project your message widely and clearly, be a more effective leader, increase your ability to get things done, and optimize the power of digital tools.

Dale Carnegie's commonsense approach to communicating has endured for a century, touching millions and millions of readers. The only diploma that hangs in Warren Buffett's office is his certificate from Dale Carnegie Training. Lee Iacocca credits Carnegie for giving him the courage to speak in public. Dilbert creator Scott Adams called Carnegie's teachings "life-changing." To demonstrate the lasting relevancy of his tools, Dale Carnegie & Associates, Inc., has reimagined his prescriptions and his advice for our difficult digital age. We may communicate today with different tools and with greater speed, but Carnegie's advice on how to communicate, lead, and work efficiently remains priceless across the ages.

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Product details

ASIN : 1451612591
Language : English
Paperback : 245 pages
ISBN-10 : 9781451612592
ISBN-13 : 978-1451612592

Best Sellers Rank: 25,832 in Books (See Top 100 in Books)
- 89 in Communication Guides
- 90 in Interpersonal Relations
- 118 in Business Communication Skills

Customer reviews:
2,069 ratings

Product description

About the Author

Dale Carnegie (1888-1955) described himself as a "simple country boy" from Missouri but was also a pioneer of the self-improvement genre. Since the 1936 publication of his first book, How to Win Friends and Influence People, he has touched millions of readers and his classic works continue to impact lives to this day.

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Amazon.com: 458 reviews

Amazon Customer

Written like a government manual; wordy complex and confusing sentences.

31 December 2018 - Published on Amazon.com

Verified Purchase

The forward almost caused me to tear the book in half; run-on sentences and unclear meaning is annoying when reading for content - like where's the meat! Seems like it was written by a committee of graduate students. Though there are some good points made, albeit ineffectual and obscure wording stole impact. Not worth half the price.

67 people found this helpful

charles R. Romano

Not what I expected

14 February 2019 - Published on Amazon.com

Verified Purchase

In my opinion The original Dale Carnegie book just simply titled How to Win Friends and Influence People is easier to read & understand than this For the Digital age version & is not written by Dale Carnegie but just references his principles . I was mislead by his name on the Cover.
I read & took the Dale Carnegie class years ago & wanted to re read it on my Kindle app. This version just seems to ramble on & on .

61 people found this helpful

Ian Mann

“Affirm What’s Good. ” In the section on making a lasting

11 April 2017 - Published on Amazon.com

Verified Purchase

Dale Carnegie could be credited (or blamed depending on your perspective) for the glut of motivational books that have been published since 1936. How to Win Friends and Influence People was released that year and was rated by Time magazine in 2011 as one of their top one hundred books of all time.
The sagacious investor, Warren Buffett, has only one diploma hanging in his office, his certificate of Dale Carnegie training.
The version I am reviewing here follows the format of the original 1936 edition, but does more than simply use twenty-first century examples; it adapts the time-honoured principles to the age of the social megaphone. If there ever was a time when Carnegie’s principles need to be taken seriously, it must certainly be now.
The first principle, “If you want honey, don’t kick over the hive,” has been retitled “Bury your boomerangs.” The boomerangs are the things you say and write that when aimed at others, spin back and hit you. An article from the Huffington Post quoted in the book describes thirteen Facebook posts that got their authors dismissed from their jobs. Googling “dismissed from my job because of Facebook” yields fourty-six million more. In 1936 an unwarranted letter might have been seen by the recipient and a few others, all of whom might be appeased, today try retracting what you tweeted or said in front of a TV microphone you believed was off.
Carnegie counselled: Don’t criticize, condemn or complain.
Most people can distinguish between what is nothing more than flattery and what is an affirmation. Flattery is telling the person what they want to hear, affirmation requires more thought, requires seeing the person well enough to sense what to affirm. For that reason affirmation can have the life-changing impact that flattery never has. This is Carnegie’s second essential principle of engagement, “Affirm What’s Good.”
In the section on making a lasting, positive impression on others, Carnegie opens with the call to “take an interest in other’s interest.” Quoting a piece of research conducted by the New York Telephone Company in the 1930’s the most frequently used word in conversations was the personal pronoun “I.” The significance of self-interest has not and is unlikely to change.
The former editor of the New Republic and political blogger, Andrew Sullivan, invited readers to submit shots of the world just outside their homes. This interest in other’s interest went on to become the centrepiece for the Atlantic Monthly’s online strategy, and enhanced his personal following. People are attracted to people who care about what interests them.
Carnegie placed great store on the value to relationship of smiling. The research finding of Christakis and Fowler confirms that people who smile tend to have more friends with smiling getting you an average of one more close friend. This is not trivial as people only have about six close friends.
With much of our communication mediated through digital technologies, smiling takes on a new challenge: How to express warmth over the phone, sms, e-mail or twitter? This is only a challenge not an impossibility with the assistance of emoticons (the little faces) for informal settings and the use of the recipient’s name in the text wherever possible for formal ones.
When the lead singer of a little-known band had his guitar smashed by careless baggage handlers on a United Airlines flight he sought redress from the airline for a year with no result. No one listened or showed any concern for his situation. In frustration he wrote a song describing his experience, videoed it with friends and posted it on the Internet. Within two weeks it had attracted 4.1 million views and the Times of London reported that the video had precipitated a $180 million drop in United’s share price. Not listening to customers is always expensive, but not listening to friends, colleagues and family is no less damaging. The converse is similarly true; listening is a very engaging social force.
Carnegie sites avoiding arguments as a key ingredient in meriting and maintaining other’s trust. I do not know of anyone who put this better than the humourist, Dave Barry: “I argue very well. Ask any of my remaining friends. I can win an argument on any topic, against any opponent. People know this, and steer clear of me at parties. Often, as a sign of their great respect, they don't even invite me.”
There is probably nothing in this book of interpersonal insights that you do not know, so you will learn nothing new. What makes this worth a quick read on your next flight is that it will remind you of what you already know and in the reminder lies the value.

Readability Light +--- Serious
Insights High ---+- Low
Practical High --+-- Low

Ian Mann of Gateways consults internationally on leadership and strategy

102 people found this helpful

Kindle Customer

Useful yet useless

11 April 2020 - Published on Amazon.com

Verified Purchase

I do not know if I would recommend this book to anyone. I found it difficult to stay engaged in a book that felt more like a research paper. I appreciate the references to world leaders but the book was over saturated with them. Additionally instead of just listing the principles of how to influence people to be your friend or make friends the book mainly just talk about going to reveal the principles. I understand this approach is to hook readers but a book like this it is not entirely necessary. I am sure this book could be helpful but the delivery of the message was just drown in to many references and research. I would have preferred if this book was more direct. It would have helped to list the principles then show applications then encourage reader to try.

13 people found this helpful

D Ciliberto G

Lacks the warmth and smooth reading found in the original

9 October 2020 - Published on Amazon.com

Verified Purchase

I been trying to finish reading this book for five years. I find I get quite bored with it. it is dull. I own the original and I had Read over 10 years ago but I have not picked up the original until today and that is when I realize why I was having so much trouble finishing the newer book. They're almost practically completely different while being somewhat similar confusing isn't it? so is this book.
It reads like an instruction manual confusing and complicated.
I'm still attempting to finish it but I will be returning to the original.
The original gives you a sense of speaking with a friend while this newer book gives you the sense that you're talking to a politician or a genius who cannot connect with the rest of society.
You can tell the newer author/s? Are quite intelligent but they lack what is needed to feel familar and comfortable with the majority of people.
The other thing that I found disappointing is they changed the titles and subtitles to each chapter. they should have kept the originals because the originals actually made more sense and they could have simply added theirs to each chapter if they felt it so dire to modernize it.
Example of a subtitle switch: the new book "bury your boomerangs" vs the original "if you want to gather honey do not kick over the beehive". Some people may think of boomerangs as innocent toys they use to play with a childhood. You toss it and it always came back to you. Not every person will consider it a weapon. While everyone can understand the hazards of kicking a beehive.
Bottom line is there's too many changes in this book to feel as if you're reading the original and precious meanings from the original is lost.
You must remember that Dale was riding to uplift a nation that was grieving. Therefore he was writing from the heart and you can feel it in his words. that is the problem with this book it lacks feeling, passion and compassion.

8 people found this helpful

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