Ibrain: Surviving the Technological Alteration of the Modern Mind Paperback – 6 October 2009
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- ISBN-13 : 978-0061340345
- Paperback : 240 pages
- Language: : English
- Customer reviews:
"A valuable road map for the race to stay on track during the current evolution of the brain." -- Terry Semel, CEO, Windsor Media; former CEO, Yahoo!
From the Back Cover
Shaped by the era of Google and limitless access to news and information, the brains of your coworkers, your children, and your competition are remapping, retooling, and evolving. Are you keeping up?
Dr. Gary Small, one of America's leading neuroscientists and experts on brain function and behavior, explores how technology's unstoppable march forward has altered the way young minds develop, function, and interpret information. iBrain reveals a new evolution catalyzed by technological advancement and its future implications: What are the professional, social, and political impacts of this new brain evolution? How must you adapt and at what price? iBrain can help us avoid the potential drawbacks--add, increased social isolation, Internet addiction, and so on--while offering the tools and strategies needed to bridge the brain gap, enabling us to compete and thrive in the age of high-tech immersion.
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Most helpful customer reviews on Amazon.com
I do think the authors tend to generalize too much and for people who are very familiar with computers at times he may come across as condescending. However, for people who are totally unfamiliar with computers, there are useful tips.
It includes some exercises and resources for obtaining more information about this rapidly changing topic. Every parent who is not proficient with technology should read this book, as well as those interested in how these advances are changing their child's brain.
I was expecting more in depth scientific data/studies to be presented. So far, a short reference to an FMRI study on brain activation while doing a google search contrasting the computer savvy and computer ignorant. Big surprise, there is a difference which eventually diminishes as the ignorant learns. Has nothing to do with a fundamental change in our brain development due to digital input/interaction, My first thought was "It is just learning". I would postulate a similar study conducted of a person learning to drive a car, bounce a basketball, learning to walk would produce similar results. Yes I know you can not drive a car in an MRI machine.
I had issues when presented with a few high level paragraphs talking about Natural Selection and Evolution leading into an equating of thought process change due to digital input as Evolution. What kind of scientific conclusion is that? Will the neurology of the next generation born be fundamentally different to what has gone before? Are genetic modifications occurring? Another point - The gap between the "Digital Immigrants" and "Digital Natives" (really good terms by the way), will be gone in one generation. Sorry, assumes that the current state of digital communication is at the pinnacle. My yet to be born grandchildren will laugh at the experience of my children (natives) just as my children laugh at me now.
I was interested in the supposition that personal interaction decreased as digital interaction increased, but found not facts to back up the statement. I wonder about how the abbreviation of language might affect future communications, I worry that the quantity of communication has lowered the quality of communication (someone could post a direct communique from God with the true meaning of life on facebook right now and perhaps get a dozen "I like it"' replies in between 2 dozen farmville fruits for sale). On and on.. the topic is deserving of more research and perhaps this book will lead to more work in the field.
I really was hoping to be challenged and enlightened by this book. I am not. Perhaps I am not the intended audience.
Also, author did not discuss to my satisfaction how our brains are being affected by technology.