This is a really fun read for kids interested in how the Disney company got to where it is today. Kids can just read the main story, but if they want to dive deeper, there are "fun facts" in boxes scattered throughout. In addition, the author intersperses business concepts throughout in separate callouts. Elementary readers may not care about what "going public" is or what a CEO does, but for more involved readers, they can learn a lot about business as they go along. Add a bunch of great drawings throughout, and it's both a fun and educational read for kids.
It's important to note this is NOT a Disney World guide or a biography of Walt Disney the man. Instead, it's the story of the Disney company (starting, of course, with Walt, but then moving throughout the entire history of the company).
Overall highly recommended for kids 8-12.