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From an Idea to Nike: How Branding Made Nike a Household Name: How Marketing Made Nike a Global Success Paperback – Illustrated, 12 February 2019
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- Language : English
- Paperback : 128 pages
- ISBN-10 : 1328453634
- ISBN-13 : 978-1328453631
- Reading age : 10 - 12 years
- Best Sellers Rank: 33,844 in Books (See Top 100 in Books)
- Customer reviews:
"Readers will enjoy the details about athletes such as Michael Jordan, Tiger Woods, and Lance Armstrong and strategies behind their endorsement deals....Quotes and 'fun facts' add interest."-School Library Journal
About the Author
Lowey Bundy Sichol is the author and creator of From an Idea to..., the world's first business biographies for kids. She is also the founder and principal of Case Marketing, a specialized writing firm that composes MBA case studies for business schools. Her MBA case studies have been published by Pearson and are read by business school students all over the world. ?With over 20 years combined experience in marketing, brand management, and writing, Lowey is the force behind the From an Idea to..., a movement that introduces business and entrepreneurship to children. Lowey received her MBA from the Tuck School of Business at Dartmouth and her BA from Hamilton College where she played varsity softball and women's rugby. When she's not writing, you can find her throwing a ball, shooting hoops, or along the shores of Lake Michigan with her husband, three children, and two big goofy dogs who like to climb trees. Look for her online at loweysichol.com.
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Most helpful customer reviews on Amazon.com
Amazon.com: 28 reviews
History plus purpose!6 March 2019 - Published on Amazon.com
Reading "From an Idea to....Nike" is a trip down memory lane for anyone who was "there" from the first Nike launch, to memories of begging for your own Nikes, to receiving that first bright orange box, to old schoolyard rumors of there being a "swoosh" in the moon, and to all the notable "Just do it" Nike commercials by favorite star athletes. But "From an Idea to...Nike" is not just a history lesson; Lowey Bundy Sichol actively inspires future generations to create from their own ideas by presenting business terms/processes in a children's book format making business world complexities assessable for young entrepreneurs. Great concept, smartly written, and thoroughly researched.
4 people found this helpful
Amazing Story that Captivated Our Kids20 February 2019 - Published on Amazon.com
While we didn’t know what to expect, this story captivated both our 5th grade son and our 8th grade daughter. It resonated with both of them because they know Nike well and the author tells the Nike story in a way that really connects with kids. Our 5th grader zeroed in on some of the anecdotes, which seem real and well-researched. A few are obscure and very cool. He actually understood the real-world business concepts, which the author goes out of her way to make real and accessible. I think he felt like he was reading and fully understand a real business story, which he was. Our 8th grader totally connected with the entire story, including the real life ups and downs of the entrepreneurial adventure. It’s well told. They both had lots of questions about other things that we see everyday, and they’ve wondered aloud about who may have had the “idea” and how it came to be — which is exactly what we hoped for when we bought this book. We’ll be ordering the rest in the series after we finish writing this review. By the way, the illustrations, the “fun facts” and other techniques included here make it all super accessible and really entertaining. We read along for most of it just because it was so fun. You and your kids will love this!
2 people found this helpful
An inspirational book for kids!20 April 2019 - Published on Amazon.com
This is a great book for kids to learn some basics about how businesses work and be inspired to turn ideas into something big! All kids have some great ideas...this is inspiration for them! My kids had some “ah-ha!” moments with this one.
3 people found this helpful
My Kid Loves These Books21 February 2019 - Published on Amazon.com
My son blew through the "Who Was" books. I was looking for another series for him along those lines. I bought "From An Idea To Nike" and "From An Idea To Disney". They're fantastic! He's now asking questions about the stock market and wants to invest his birthday money. Great job, author!
One person found this helpful