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From an Idea to Nike: How Branding Made Nike a Household Name: How Marketing Made Nike a Global Success Paperback – Illustrated, 12 February 2019

4.8 out of 5 stars 82 ratings

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  • From an Idea to Nike: How Branding Made Nike a Household Name: How Marketing Made Nike a Global Success
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Product details

  • Language : English
  • Paperback : 128 pages
  • ISBN-10 : 1328453634
  • ISBN-13 : 978-1328453631
  • Reading age : 10 - 12 years
  • Customer reviews:
    4.8 out of 5 stars 82 ratings

Product description

Review

"Readers will enjoy the details about athletes such as Michael Jordan, Tiger Woods, and Lance Armstrong and strategies behind their endorsement deals....Quotes and 'fun facts' add interest."-School Library Journal

About the Author

Lowey Bundy Sichol is the author and creator of From an Idea to..., the world's first business biographies for kids. She is also the founder and principal of Case Marketing, a specialized writing firm that composes MBA case studies for business schools. Her MBA case studies have been published by Pearson and are read by business school students all over the world.

?With over 20 years combined experience in marketing, brand management, and writing, Lowey is the force behind the From an Idea to..., a movement that introduces business and entrepreneurship to children.

Lowey received her MBA from the Tuck School of Business at Dartmouth and her BA from Hamilton College where she played varsity softball and women's rugby. When she's not writing, you can find her throwing a ball, shooting hoops, or along the shores of Lake Michigan with her husband, three children, and two big goofy dogs who like to climb trees. Look for her online at loweysichol.com.

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Amazon.com: 4.8 out of 5 stars 28 reviews
JT
5.0 out of 5 stars History plus purpose!
6 March 2019 - Published on Amazon.com
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4 people found this helpful
Glo
5.0 out of 5 stars Amazing Story that Captivated Our Kids
20 February 2019 - Published on Amazon.com
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AB
5.0 out of 5 stars An inspirational book for kids!
20 April 2019 - Published on Amazon.com
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David Donaldson
5.0 out of 5 stars My Kid Loves These Books
21 February 2019 - Published on Amazon.com
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Shelly Davis
5.0 out of 5 stars Great book
26 December 2019 - Published on Amazon.com
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