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Influence: The Psychology of Persuasion, Revised Edition Paperback – 26 December 2006

4.6 out of 5 stars 6,028 ratings

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Product description


For markters, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)

Influence should be required reading for all business majors. (Journal of Retailing)

This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)

The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)

From the Back Cover

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Product details

  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 006124189X
  • Customer reviews:
    4.6 out of 5 stars 6,028 ratings

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4.6 out of 5 stars
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3.0 out of 5 stars Not persuasively good
Reviewed in the United Kingdom on 1 June 2018
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59 people found this helpful
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Yash E
1.0 out of 5 stars Despicable Print Quality. Great book. Don't bother buying here!
Reviewed in India on 12 July 2018
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45 people found this helpful
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Nitin Sachdeva
2.0 out of 5 stars Poor paper quality
Reviewed in India on 24 January 2018
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56 people found this helpful
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Jeremy Prior
3.0 out of 5 stars Hard going
Reviewed in the United Kingdom on 28 May 2014
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31 people found this helpful
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Daniel Davinci
5.0 out of 5 stars Great for Sales!
Reviewed in the United Kingdom on 14 December 2018
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4 people found this helpful
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