Influence: The Psychology of Persuasion, Revised Edition Paperback – 26 December 2006

4.6 out of 5 stars 5,372 ratings

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Product details

  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 006124189X
  • Customer reviews:
    4.6 out of 5 stars 5,372 ratings

Product description


For markters, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)

Influence should be required reading for all business majors. (Journal of Retailing)

This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)

The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)

From the Back Cover

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Most helpful customer reviews on 4.5 out of 5 stars 1,846 reviews
Claude Whitacre author
5.0 out of 5 stars To Anyone Reading One Of The One Star Reviews. This Book Is A New Classic.
28 December 2016 - Published on
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805 people found this helpful
Camp Runamok
5.0 out of 5 stars A must read book on the science of persuasion.
20 February 2018 - Published on
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230 people found this helpful
4.0 out of 5 stars Irony
22 November 2017 - Published on
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100 people found this helpful
leslie D
1.0 out of 5 stars o has some credibility issues
17 May 2019 - Published on
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52 people found this helpful