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Lateral Thinking: Creativity Step by Step Paperback – 24 February 2015

4.1 out of 5 stars 75 ratings

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  • Lateral Thinking: Creativity Step by Step
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  • Six Thinking Hats: An Essential Approach to Business Management
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  • Five-Day Course in Thinking
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"If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward, and human expectations, I suspect we would be in much better shape than we are."--Sir Richard Branson

From the Back Cover

This book is intended for use both at home and at school. At school the emphasis has traditionally always been on vertical thinking which is effective but incomplete. This book is about lateral thinking which is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practiced and used. It is impossible to acquire skill in it just as it is possible to acquire skill in mathematics.

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Amazon.com: 4.0 out of 5 stars 63 reviews
Charlie Aukerman
5.0 out of 5 starsWelcome to the core text of creative thinking
19 July 2014 - Published on Amazon.com
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10 people found this helpful.
Oscar A. Martinez
4.0 out of 5 starsI liked the book. It had great insight and allowed me to look at things from a different perspective.
31 December 2017 - Published on Amazon.com
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5 people found this helpful.
5.0 out of 5 starsJust read it.
25 July 2018 - Published on Amazon.com
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3 people found this helpful.
1.0 out of 5 starsExceptionally Poor Explanations
4 March 2020 - Published on Amazon.com
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Hee Jung Ryu
4.0 out of 5 starsI like how the author defines the tell lateral thinking compared ...
12 April 2018 - Published on Amazon.com
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2 people found this helpful.