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From the Preface
Why I Wrote This Book
I wrote this book in order to make complex laws of psychology accessible to more designers—specifically designers that don’t have background knowledge in psychology or behavioral science. The intersection of psychology and UX design has become an increasingly relevant topic in an era when design roles are having an ever-stronger impact within organizations. Along with a growing focus on design, there has been an increase in debate around which additional skills designers should learn, if any, to increase their value and contribution. Should designers code, write, or understand business? These skills are all valuable, but perhaps not essential. However, I would argue that every designer should learn the fundamentals of psychology.
As humans, we have an underlying “blueprint” for how we perceive and process the world around us, and the study of psychology helps us decipher this blueprint. Designers can use this knowledge to build more intuitive, human-centered products and experiences. Instead of forcing users to adapt to the design of a product or experience, we can use some key principles from psychology as a guide for designing in a way that is adapted to people. This is the fundamental basis of human-centered design, and it is the foundation of this book.
But knowing where to start can be a challenge. Which principles from psychology are useful? What are some examples of these principles at work? There’s an endless list of laws and theories that occupy this space, but there are a few that I’ve found particularly helpful and widely applicable. In this book, I explore these concepts and present some examples of how they are effectively leveraged by products and experiences we interact with every day.
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Customer reviews
Top reviews from other countries
James grainger
Quality book
Reviewed in the United Kingdom on 21 July 2021Verified Purchase
JIGNESH SOLANKI
Very poor quality of book, paper quality, printing and binding of the book is bad.
Reviewed in India on 1 June 2021Verified Purchase
George Brough
superb
Reviewed in the United Kingdom on 13 January 2021Verified Purchase
Harrison
A brilliant resource for studying and an interesting read
Reviewed in the United Kingdom on 26 November 2021Verified Purchase
B. Weichert
Gute Grundlage für den UX Anfänger
Reviewed in Germany on 31 October 2020Verified Purchase
