The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback Hardcover – Illustrated, 2 June 2015
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Product details
- Language : English
- Hardcover : 336 pages
- ISBN-10 : 1118960874
- ISBN-13 : 978-1118960875
- Best Sellers Rank: 5,156 in Books (See Top 100 in Books)
- Customer reviews:
Product description
From the Inside Flap
THE HOW-TO GUIDE FOR CREATING PRODUCTS THAT CUSTOMERS LOVE
"If you want to create successful, innovative products that customers love, Dan's playbook is a must-read."
--Hiten Shah, Co-founder of KISSmetrics and Crazy Egg
"Dan's product expertise was incredibly helpful in the early days of building and growing Box. I found his advice incredibly valuable -- and if you want to build a successful product, you will too."
--Aaron Levie, CEO, Box
"A great, detailed guide on how to find product-market fit and make things people will love. This book should be required reading for everybody building products."
--Laura Klein, Author of UX for Lean Startups
"Dan Olsen makes product development simple and logical. If you want to create kick-ass products, you need to read this book."
--Dave McClure, Founding Partner and Troublemaker, 500 Startups
"Dan's playbook is the missing manual on how to apply Lean Startup principles. This comprehensive, straightforward book guides you through everything you need to know to build a winning product."
--Sean Ellis, CEO of Qualaroo and GrowthHackers.com
"Dan takes Lean Startup to a new level with his step-by-step playbook for creating great products! This book truly is for everyone--from designers to business people to engineers."
--Kaaren Hanson, VP Design, Medallia and former VP Design Innovation, Intuit
"Dan Olsen is an established Lean product black belt in Silicon Valley. His book gives product teams a simple and straightforward way to identify product-market fit, launch an MVP and then improve it systematically over time."
--Ken Fine, Chief Customer Officer, Medallia
From the Back Cover
THE HOW-TO GUIDE FOR CREATING PRODUCTS THAT CUSTOMERS LOVE
"If you want to create successful, innovative products that customers love, Dan's playbook is a must-read."
--Hiten Shah, Co-founder of KISSmetrics and Crazy Egg
"Dan's product expertise was incredibly helpful in the early days of building and growing Box. I found his advice incredibly valuable -- and if you want to build a successful product, you will too."
--Aaron Levie, CEO, Box
"A great, detailed guide on how to find product-market fit and make things people will love. This book should be required reading for everybody building products."
--Laura Klein, Author of UX for Lean Startups
"Dan Olsen makes product development simple and logical. If you want to create kick-ass products, you need to read this book."
--Dave McClure, Founding Partner and Troublemaker, 500 Startups
"Dan's playbook is the missing manual on how to apply Lean Startup principles. This comprehensive, straightforward book guides you through everything you need to know to build a winning product."
--Sean Ellis, CEO of Qualaroo and GrowthHackers.com
"Dan takes Lean Startup to a new level with his step-by-step playbook for creating great products! This book truly is for everyone--from designers to business people to engineers."
--Kaaren Hanson, VP Design, Medallia and former VP Design Innovation, Intuit
"Dan Olsen is an established Lean product black belt in Silicon Valley. His book gives product teams a simple and straightforward way to identify product-market fit, launch an MVP and then improve it systematically over time."
--Ken Fine, Chief Customer Officer, Medallia
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Most helpful customer reviews on Amazon.com

I will definitely recommend this book for everyone new to product management and to those PMs who want to up their product management game.

Else, read up on blogs by modern product practitioners like First Round, Des Traynor, etc and give this a wide berth.



The book offers a combined discussion of Lean Product process, UX Design, Agile Development, and Analytics, which truly covers everything you need to know to build great products that customers will love. One of the key ideas of the book revolves around Product-Market fit, and how to achieve it using a 6-step process. The steps are clear and concise, and the examples and included figures are very tangible and easy to understand.
Additionally, this is one of the few books I’ve come across that clearly explains and puts into the proper context how to think about things such as UX design (a 4-layer model of conceptual design, information architecture, interaction design and visual design), User testing (and various methods of doing it quickly and cheaply), Personas, the Kano model, Kanban, and Scrum, to name a few. Whether you’ve already successfully implemented Lean Product principles, are looking to start, are having trouble applying the concepts, or maybe you just aren’t sure where to begin, I highly recommend this book.