As a management consultant to top companies world wide (Merrill Lynch, Microsoft, IBM, GE, Abbott, PepsiCo...) I read a minimum of 120 business books every year, and have since 1989. My personal library is nearly 3,000 volumes and I would put "Lessons in Excellence from Charlie Trotter" in my top 5 for books on understanding what it truly takes to build a superior business.
I agree with another reviewer that you will likely not find any ideas that are shockingly innovative, but what you will find is a clear and detailed description of the business philosophy that has allowed Charlie Trotter to create one of the most respected restaurants in the world. You will also see that the fundamental strategies that Charlie Trotter focuses on are absolutely 100% transferable to any business that is serious about achieving excellence in their industry.
I have recommended this book to my clients for years, I use Charlie Trotter as a case study in many of my workshops, I have applied the ideas in this book directly to one of my other companies (an advertising firm I own) with tremendous success, and I have dined at Charlie Trotter's restaurant to verify that they actually live the ideas in this book... and they do!
If you are genuinely serious about building a business that is passionate and disciplined in striving for excellence - this is a must read.
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Lessons In Excellence From Charlie Trotter: 75 Ways One Visionary Is Setting a New Standard Hardcover – 1 July 1999
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- ASIN : 0898159083
- Language : English
- Hardcover : 272 pages
- ISBN-10 : 9780898159080
- ISBN-13 : 978-0898159080
- Best Sellers Rank: 29,670 in Books (See Top 100 in Books)
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About the Author
Paul Clarke is VP sales and marketing at Sandelman & Associates, a San Clemente, Calif.-based independent research company that provides the restaurant industry with consumer insights. For five years, Clarke was editor of Chef, a trade magazine read by chefs nationally. For the past 15 years, he has worked as a public relations and marketing executive, working with leading restaurant and food and beverage companies. Clarke is a graduate of Loyola University Chicago, where he earned a BA in English literature and an MBA. He is a native of the Chicago area and resides in Barrington, Ill., with his wife and four children.
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Most helpful customer reviews on Amazon.com
Amazon.com: 28 reviews
John B. Spence
I strongly recommend this book -- it is excellent!5 October 2007 - Published on Amazon.com
19 people found this helpful
as advertised13 October 2019 - Published on Amazon.com
The right book for industry relevant ideas to improve your management style3 February 2014 - Published on Amazon.com
If you have been a manager for any length of time someone has told you about books like Who Moved My Cheese and The One Minute Manager and if you are in the hospitality biz sure you're reading the trades but this book combines practical and actionable insight into the interworkings of one of the greatest upscale American restaurants in detail and in a way that remains relevant to most any op model. A lot of the book is geared to a more broad non industry specific reader base but there is more than a fair share of great ideas to help you better manage your restaurant and drive higher levels of expectation for both your staff and yourself.
One person found this helpful
Jonn Albert Cua
good book9 February 2013 - Published on Amazon.com
a very good book for service industry practitioners. straight to the point tips. very useful even for people not in restaurant industry.