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This book is the story of Patagonia and how its founders deal with business, people, and the environment. There are many reasons to laud Patagonia. The company is incredibly environmentally responsible. They were on the forefront of implementing family leave for employees who gave birth. The beginning is pretty interesting, as Chouinard writes about his early life and how his company started making better equipment for mountain climbers. Overall a good read, and I learned a lot of interesting history of climbing and enjoyed his learnings on business from several angles
I knew about this company before reading this book, so I was already aware of most of the story. However, I was somewhat ignorant of the degree to which Chouinard and his team had gone to ensure that the company and their products conformed to the basic ideas behind Patagonia - care in why, what and how their products are produced/transported/sold and what then happens after all this is done. A series of essays on world ecology and the ruination of our planet have made me think about what I do as a consumer in this great worldwide commercial race towards bottom-line profits.
I really loved learning about the journey of This company and the man behind it Became interested in the brand after watching the true cost and find the decisions they make and the way they seek to be the best they can in terms of sustainability fascinating- they know they have to evolve still but they seem to have great integrity —all comes from the top our leaders etc
Having used Patagonia clothing for years, my local retailer asked if I knew much about the company, it's history and ethos, which I didn't. So he lent me this book, which is how I came to be sending a copy to my daughter and her husband who run a design and landscaping business. The author and owner of Patagonia provides a blueprint of how all businesses should develop and run. Chouinard started by making an selling a niche climbing product out of the back of his car to maintain a low impact climbing / surfing lifestyle and slowly grew a world wide business on the basis of total integrity to product quality, environmental impact at every stage of manufacture and concern for his employees and those of his suppliers. This at a time when these issues weren't issues at all as far as the world in general was concerned. He describes a working environment that I think many of us would aspire to work in, where employees are encouraged and even resourced to take on environmental issues and a percentage of sales (not just profits) are given to support research and action to protect our fragile earth and communities. Following the disastrous practices of the banking community, MBA courses are waking up to the ethical and environmental dimensions of business and I feel this should be on the reading list for all "business studies".
Really interesting book,the annoying thing is how its been published,you read a page the sentence doesn’t end the you flip the page you have like quotes and stuff and then it resumes the sentence after.so confusing
A very interesting read. I am by no means an eco-warrior, but it is certainly interesting and awareness raising reading how Patagonia goes about making an environmental difference in their mission. It's also very refreshing to see a very successful company encouraging a work-life balance, when the world of American corporations is caught up in working 20 hour days.