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Made to Stick: Why Some Ideas Survive and Others Die Audio CD – CD, Unabridged, Audiobook, 9 January 2007

4.6 out of 5 stars 1,909 ratings

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  • Made to Stick: Why Some Ideas Survive and Others Die
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Product details

  • Language : English
  • Audio CD : 7 pages
  • ISBN-10 : 0739341340
  • ISBN-13 : 978-0739341346
  • Customer reviews:
    4.6 out of 5 stars 1,909 ratings

Product description

About the Author

Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.

Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina.

Together, Chip and Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages, including Thai, Arabic, and Lithuanian. Their most recent book is The Power of Moments.

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Most helpful customer reviews on Amazon.com

Amazon.com: 4.6 out of 5 stars 1,092 reviews
1.0 out of 5 stars Terribly boring, bad writing
14 August 2018 - Published on Amazon.com
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43 people found this helpful
Thomas M. Loarie
5.0 out of 5 stars Do Your Ideas Gain Traction and “Stick” or Are They Cast Aside?
21 August 2016 - Published on Amazon.com
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83 people found this helpful
vlad-george ardelean
3.0 out of 5 stars Not quite a waste of time, but close enough!
16 February 2019 - Published on Amazon.com
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29 people found this helpful
Dr. C.H.E. Sadaphal
5.0 out of 5 stars An easy-to-use formula on how to identify and create successful, “sticky” and transformative ideas.
8 January 2016 - Published on Amazon.com
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26 people found this helpful