Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs Hardcover – Illustrated, 24 April 2018
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About the book
Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business. In 1999, legendary venture capitalist John Doerr invested nearly 12 million dollars in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding 600 billion dollars. The startup was Google. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organization or team aim high, move fast, and excel.
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Most helpful customer reviews on Amazon.com
1)Set goal (Objective)
2)Set tasks to achieve this goal (key results)
3)Make the tasks measurable
This is the OKR.
There. Saved you a few hours.
Interseting stories about some successful companies, other than that, I got very little out of this.
For some weird reasons, I did not enjoy reading the examples very much. Probably because of a mismatch between the book title and my expectations.
I was expecting more of a guide to defining great OKRs within an organization - more of a handbook or practical best practices kind of resource. Such as, how do you define KRs for a software development product? How do you balance between top-down and bottom-up ideas in the OKRs definition process? Etc.
In the end, I felt that some of the examples, especially the OKRs in some of the examples, were lacking in terms of practical details. They were more like stories to demonstrate the versatility of OKRs. And some of the KRs did not seem very measurable to me.
The resources at the end was useful.
Overall, I felt that the book could have been more concise, and the resources at the end could be elaborated more.
Some of the best parts of the book are the mini case studies from a variety of companies. One of the biggest complaints I hear from founders about OKRs is that it works for Google because, well, Google is *Google*. By letting you hear from founders in their own words - from small startups to fast-growth startups to non-profits - John makes it easy for the reader to model how OKRs could work at their company. It's not just Google: Doerr shows how any ambitious, outcome-oriented organization can benefit from implementing OKRs.
Anyone who wants to understand what makes Silicon Valley tick will learn a lot from this book. So many of the giants from the last fifty years are captured in these pages – as relayed by John, their commitment and ambition shine through. John makes clear that they also shared an embrace of a simple framework for setting goals and communicating throughout their organization – which should be encouraging for any founder who wants to know how to build similarly effective organizations.
(Disclaimer: a brief anecdote involving me is included in the book. I didn't tell John I was writing this review ahead of time - I bought the book last night and wanted to share my thoughts.)