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Misbehaving: The Making of Behavioral Economics Paperback – 14 June 2016

4.6 out of 5 stars 847 ratings

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  • Misbehaving: The Making of Behavioral Economics
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  • Nudge: Improving Decisions About Health, Wealth, and Happiness
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  • Thinking, Fast and Slow
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Product details

  • Language : English
  • Paperback : 432 pages
  • ISBN-10 : 039335279X
  • ISBN-13 : 978-0393352795
  • Customer reviews:
    4.6 out of 5 stars 847 ratings

Product description


A dryly humorous history of the revolution [Thaler] helped ignite, as well as a useful (if sometimes challenging) primer on its key concepts.--Julia M. Klein - Chicago Tribune

A sly and somewhat subversive history of [the economics] profession . . . engrossing and highly relevant.--Jonathan A. Knee - New York Times

Bound to become a classic. Now established as one of the great figures in the history of economic thought, Thaler has no predecessors. A rebel with a cause . . .[w]here he wins Olympic gold is in keen observation; his greatest insights come from actually looking.--Cass Sunstein - New Rambler

Highly enjoyable . . . dense with fascinating examples. . . . It is long past time to replace Econs with Humans, both in theory and in the practice of prediction.--Carol Tavris - Wall Street Journal

[A] masterful, readable account of behavioral economics. Very well done.--David Wessel, Pulitzer Prize-winning journalist, author of Red Ink and Ben Bernanke's War on the Great Panic

Entertaining.... An excellent read on the shortcomings of classical economic and finance theory.--Ronald L. Moy, CFA Institute

The story behind some of the most important insights in modern economics. If I had to be trapped in an elevator with any contemporary intellectual, I'd pick Richard Thaler.--Malcolm Gladwell

The creative genius who invented the field of behavioral economics is also a master storyteller and a very funny man. All these talents are on display in this wonderful book.--Daniel Kahneman, winner of the Nobel Prize in Economics and author of Thinking, Fast and Slow

About the Author

Richard H. Thaler is the coauthor of the best-selling book Nudge with Cass R. Sunstein, and the author of Quasi Rational Economics and The Winner's Curse. He is a professor of behavioral science and economics at the University of Chicago Booth School of Business and, in 2015, the president of the American Economic Association.

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