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Mismatch: How Inclusion Shapes Design Hardcover – 16 October 2018

4.6 out of 5 stars 125 ratings

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Product details

  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 176 pages
  • ISBN-10 ‏ : ‎ 0262038889
  • ISBN-13 ‏ : ‎ 978-0262038881
  • Reading age ‏ : ‎ 18 years and up
  • Customer reviews:
    4.6 out of 5 stars 125 ratings

Product description


Mismatch is a powerful read that not only has the potential to change the way we approach design but also serves as a strong check to our ingrained assumptions about how and why people move, act, speak, and interact (or dont).

Gray Magazine

Designing for inclusion is not a feel-good sideline. Holmes shows how inclusion can be a source of innovation and growth, especially for digital technologies. It can be a catalyst for creativity and a boost for the bottom line as a customer base expands. And each time we remedy a mismatched interaction, we create an opportunity for more people to contribute to society in meaningful ways.


One-of-a-kind...Take[s] inclusive design out of an academic setting and into the working world. Nobody really wants to exclude people from their designs and this book shows you how you can avoid doing that.

Fast Company

[Does] a very good job of tearing down the blinders we wear and helping to expose designers to the impact of what we create....with a practicality that is refreshing and encouraging.

Tim Kadlec

About the Author

Kat Holmes, named one of Fast Company's “Most Creative People in Business” in 2017, is founder of Mismatch.design, a firm with the mission of advancing inclusive education and resources. She served as the Principal Director of Inclusive Design at Microsoft from 2014 to 2017, and led that company's executive program for inclusive product innovation. As an executive at Google and, currently, Salesforce, Holmes continues to advance inclusive development for some of the most influential technologies in the world.

An internationally recognized leader at the intersection of design and technology, John Maeda is Executive Vice President/Chief Experience Officer at Publicis Sapient. He was the 16th President of the Rhode Island School of Design (RISD). He is the author of Design by Numbers, The Laws of Simplicity, and Redesigning Leadership, all published by The MIT Press.

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Amazon.com: 4.7 out of 5 stars 27 reviews
Michael MacDonald
5.0 out of 5 stars Great book; important and insightful. My review is letter to the author.
21 November 2019 - Published on Amazon.com
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8 people found this helpful
Eduardo J. Bermudez
2.0 out of 5 stars Who is this book for?
5 October 2020 - Published on Amazon.com
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4 people found this helpful
5.0 out of 5 stars A Must Read for Anyone in Product Creation
13 November 2018 - Published on Amazon.com
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6 people found this helpful
G.B. Bowers
5.0 out of 5 stars Essential reading for anyone creating for others
12 January 2019 - Published on Amazon.com
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4 people found this helpful
G. S. Pita
5.0 out of 5 stars A must read in a world where design choices are increasingly important
19 January 2020 - Published on Amazon.com
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One person found this helpful