This book is a collection of common sense ideas but common sense is not that common. This book presents 7 key ideas and provides examples of how to apply these ideas in the real world:
Primacy principle - people remember more of the first things they hear or see. The brain remembers better things from the beginning of a learning period.
Recency principle - we remember more of the last things we see or hear. The The brain remembers better things from the end of a learning period.
The Von Restorff/Imagination Effect - the brain remembers things that stand out during the learning period. Multisensory images are great.
The Association Effect- we remember whatever is linked or connected, especially to ourselves and our own worlds.
The Understanding and Misunderstanding Effect - it is possible to remember accurately that which never happened. This relates to the brain's phenomenal ability to imagine, daydream, create and associate.
The Interest Effect - if you are interested, all Learning, Thinking, Memory and Creativity improve in one immediate, giant leap.
Meaning/Gestalt- meaning and insight become part of the memory and learning process, as your brain takes in bits of information and pieces them together to create the holistic picture. Your brain takes in bits of information and pieces them together to create a holistic picture.
- Paperback: 210 pages
- Publisher: Proactive Press (2 April 2012)
- Language: English
- ISBN-10: 9781908934017
- ISBN-13: 978-1908934017
- ASIN: 1908934018
- Product Dimensions:: 15.4 x 1.7 x 23.4 cm
- Shipping Weight: 499 g
- Customer reviews: 14 customer ratings