Management, Hippies and Kaospilots alike should read this.
Wonderful insights and brilliant ideas that could mean being a 'green capitalist' is not so bad after all!
Natural Capitalism: Creating the Next Industrial Revolution Hardcover – 1 September 1999
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- Language : English
- Hardcover : 396 pages
- ISBN-10 : 0316353167
- ISBN-13 : 978-0316353168
- Customer reviews:
4.2 out of 5
113 global ratings
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Not just for hippies!Reviewed in the United Kingdom on 31 October 2009
Five StarsReviewed in Canada on 24 September 2014
Book in great condition.
Three StarsReviewed in Canada on 5 August 2014
Author Misses Important DetailsReviewed in the United States on 26 February 2018
This book has some excellent concepts on a macro scale but the author really misses some important details making some of the ideas ‘fanciful’. For instance, the author dedicated the better part of a chapter to hydrogen powered cars but never mentions the amount of energy necessary to split hydrogen from water. This seemingly minor fundamentally undermines the feasibility of the first chapter of the book. I am all for alternative fuels but I am also an engineer whom has an appreciation for what is and is not a viable approach. Since this book was published, electric cars have made huge technological advancements because of their overall energy efficiency and use of the existing electric grid for charging. Electric cars can also be charged from solar panels on your home. In any case, the author didn’t do enough homework on some of these concepts and arbitrary attempted to pick winning and losing technologies. The overall concept portrayed is great but the pages dedicated to impractical alternatives detracts significantly from the authors theme.
21 people found this helpful
Dated but interestingReviewed in the United States on 24 April 2019
This book is a bit dated. It contains lines that portray the rosy optimism of 20 years ago. Despite the fact that much of the book is not worth reading two decades after it was published, there are some interesting ideas in it. The book recommends restructuring the economy so that waste is taxed and problems are solved proactively. I still love the vision, but an updated version of the book should be written.
4 people found this helpful