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Noise: A Flaw in Human Judgment Hardcover – 18 May 2021

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Review

"Compelling...A humbling lesson in inaccuracy."--Financial Times

"Noise is an absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight."--Steven Levitt, coauthor of Freakonomics

"A tour de force of scholarship and clear writing."--New York Times

"Well-researched, convincing and practical book . . . written by the all-star team . . . The details and evidence will satisfy rigorous and demanding readers, as will the multiple viewpoints it offers on noise. Every academic, policymaker, leader and consultant ought to read this book. People with the power and persistence required to apply the insights in Noise will make more humane and fair decisions, save lives, and prevent time, money and talent from going to waste."--Robert Sutton, Washington Post

"The earth has been so fully explored that scientists can't possibly discover a previously unknown mammal the size of an elephant. The same could be said about the landscape of decision-making, yet Kahneman, Sibony, and Sunstein have discovered a problem as large as an elephant: noise. In this important book they show us why noise matters, why there's so much more of it than we realize, and how to reduce it. Implementing their advice would give us more profitable businesses, healthier citizens, a fairer legal system, and happier lives."--Jonathan Haidt, NYU Stern School of Business

"The gold standard for a behavioral science book is to offer novel insights, rigorous evidence, engaging writing, and practical applications. It's rare for a book to cover more than two of those bases, but Noise rounds all four--it's a home run. Get ready for some of the world's greatest minds to help you rethink how you evaluate people, make decisions, and solve problems."--Adam Grant, author of Think Again and host of the TED podcast WorkLife

"Noise may be the most important book I've read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece."--Angela Duckworth, author of Grit

"Brilliant! Noise goes deep on an under-appreciated source of error in human judgment: randomness. The story of noise has lacked the charisma of the story of cognitive bias...until now. Kahneman, Sibony, and Sunstein bring noise to life, making a compelling case for why we should take random variation in human judgment as seriously as we do bias and offering practical solutions for reducing noise (and bias) in judgment."
--Annie Duke, author of Thinking in Bets

"Choices matter. Unfortunately, many of the choices people make are fundamentally flawed by the presence of noise, the subject of this absolutely fascinating and essential book. It is deeply researched, thoughtful, and accessible. I began it with a sense of intrigue and concluded it with a sense of celebration. We can make better choices in business, politics, and our personal lives. This book lights the way."--Rita McGrath, author of Seeing Around Corners

"Noise completes a trilogy that started with Thinking, Fast and Slow and Nudge. Together, they highlight what all leaders need to know to improve their own decisions, and more importantly, to improve decisions throughout their organizations. Noise reveals a critical lever for improving decisions, not captured in much of the existing behavioral economics literature. I encourage you to read Noise soon, before noise destroys more decisions in your organization."--Max H. Bazerman, author of Better, Not Perfect

"In Noise, the authors brilliantly apply their unique and novel insights into the flaws in human judgment to every sphere of human endeavor: from moneyball coaches to central bankers to military commanders to heads of state. Noise is a masterful achievement and a landmark in the field of psychology."--Philip E. Tetlock, coauthor of Superforecasting

"The influence of Noise should be seismic, as it explores a fundamental yet grossly underestimated peril of human judgment. Deepening its must-read status, it provides accessible methods for reducing the decisional menace."--Robert Cialdini, author of Influence and Pre-Suasion

About the Author

Daniel Kahneman is the Eugene Higgins Professor of Psychology, Princeton University, Professor of Public Affairs, Woodrow Wilson School of Public and International Affairs, and the winner of the 2002 Nobel Prize in Economic Sciences. Kahneman is a member of the American Academy of Arts and Sciences and the National Academy of Sciences. He is a fellow of the American Psychological Association, the American Psychological Society, the Society of Experimental Psychologists, and the Econometric Society. He has been the recipient of numerous awards, among them the Distinguished Scientific Contribution Award of the American Psychological Association, the Warren Medal of the Society of Experimental Psychologists, and Hilgard Award for Career Contributions to General Psychology, and the Award for Lifetime Contributions to Psychology from the American Psychological Association. He lives in New York City. He is the author of New York Times bestseller Thinking, Fast and Slow.

Olivier Sibony is a professor, writer and advisor specializing in the quality of strategic thinking and the design of decision processes. Sibony teaches Strategy, Decision Making and Problem Solving at HEC Paris. He is also an Associate Fellow of Saïd Business School in Oxford University. Sibony's research centers on improving the quality of decision making by reducing the impact of behavioral biases. He is the author of numerous articles in academic and popular publications, including Before You Make That Big Decision, co-authored with Nobel Prize winner Daniel Kahneman.

Cass R. Sunstein is currently the Robert Walmsley University Professor at Harvard. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs. From 2013 to 2014, he served on President Obama's Review Group on Intelligence and Communications Technologies. From 2016 to 2017, he served on the Defense Innovation Board of the US Department of Defense. Sunstein is author of many articles and books, including two New York Times bestsellers: The World According to Star Wars and Nudge (with Richard H. Thaler). His other books include Republic.com, Risk and Reason, Why Societies Need Dissent, The Second Bill of Rights, Conspiracy Theories and Other Dangerous Ideas, The Ethics of Influence, and Can It Happen Here? Authoritarianism in America. He lives in Cambridge, Massachusetts.

@casssunstein

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Product details

  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 464 pages
  • ISBN-10 ‏ : ‎ 0316451401
  • ISBN-13 ‏ : ‎ 978-0316451406
  • Customer reviews:
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