Nudge: Improving Decisions About Health, Wealth and Happiness Paperback – 29 January 2009

Hot stuff. . . an idea whose time seems to have come -- Bryan Appleyard ― Sunday Times

Probably the most influential popular science book ever written ― BBC Radio 4

Nudge has changed the world. You may not realise it, but as a result of its findings you're likely to live longer, retire richer and maybe even save other people's lives ― The Times

Hugely influential. . . choice architects are everywhere -- Andrew Sparrow ― Guardian

All the rage. . . the issue is not "to nudge or not to nudge", it is how to nudge well -- Matthew Taylor ― Daily Telegraph

I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world -- Steven Levitt, author of Freakonomics

This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself -- Michael Lewis, author of The Big Short

A must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place -- Daniel Kahneman, author of Thinking, Fast and Slow

Nudge is as important a book as any I've read in perhaps 20 years -- Barry Schwartz, author of The Paradox of Choice

A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions ― New York Times

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. He was awarded the Nobel Prize in Economics in 2017.