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Nudge: Improving Decisions About Health, Wealth and Happiness Paperback – 29 January 2009

by Richard H. Thaler (Author), Cass R Sunstein (Author)

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From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that changed the way we think about decision-making.

Nudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples and original research, the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice.

'How often do you read a book that is both important and amusing, both practical and deep? ... A must-read for anyonewho wants to see both our minds and our society working better' Daniel Kahneman, author of Thinking, Fast and Slow

'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven D. Levitt, co-author of Freakonomics

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Product details

Language : English
Paperback : 320 pages
ISBN-10 : 0141040017
ISBN-13 : 978-0141040011

Best Sellers Rank: 1,897 in Books (See Top 100 in Books)
- 5 in Microeconomics
- 12 in Applied Psychology

Customer reviews:
250 ratings

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Review

Hot stuff. . . an idea whose time seems to have come -- Bryan Appleyard ― Sunday Times

Probably the most influential popular science book ever written ― BBC Radio 4

Nudge has changed the world. You may not realise it, but as a result of its findings you're likely to live longer, retire richer and maybe even save other people's lives ― The Times

Hugely influential. . . choice architects are everywhere -- Andrew Sparrow ― Guardian

All the rage. . . the issue is not "to nudge or not to nudge", it is how to nudge well -- Matthew Taylor ― Daily Telegraph

I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world -- Steven Levitt, author of Freakonomics

This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself -- Michael Lewis, author of The Big Short

A must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place -- Daniel Kahneman, author of Thinking, Fast and Slow

Nudge is as important a book as any I've read in perhaps 20 years -- Barry Schwartz, author of The Paradox of Choice

A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions ― New York Times

About the Author

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. He was awarded the Nobel Prize in Economics in 2017.

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Amazon.com: 161 reviews

Kindle Customer

Interesting read

15 August 2019 - Published on Amazon.com

Verified Purchase

The book constructs over the introduced concept of ‘libertarian paternalism’, which refers to institutions that are both private and public that perform the process of choice architecture in guiding Humans towards making better decisions.

Taking benefit from behavioral economics studies from published by Khaneman & Tversky, the book does a fairly good job in illustrating certain human behavior under the influence of certain stimuli (called nudges)

Beek2350

What Happened?!

2 June 2015 - Published on Amazon.com

Verified Purchase

I'll start with the Audible version specifically. Except for a decent impression of Homer Simpson, the entire book seems to be narrated by the xtime video male voice. Pronunciations are occasionally way off the mark. The narration is flat and monotone. If you're listening to this in the car to try to stay awake, just go ahead and pull over -- it won't help much.

To the content itself, I was right there with the author for the first 2/3 of the book. Suddenly, it's as if they did an author switch and didn't bother to read the first half that they had already written. Many of the ideas surrounding NUDGE are the use of default options, mandatory choice and other helpful decision-making tools to improve outcomes. These tools are based on harnessing System 1 thinking (intuitive thinking) or by using the laziness of System 2 (rational) thinking. This worked very well on issues such as 401(k) contributions, organ donations and investment choices. However, when pulled into the context of environmental issues and school choice, it is logically inconsistent to assume that humans will suddenly become econs on these issues.

Specifically, corporations are unlikely to be motivated to change their environmental records based on a government blacklist. Most people would not bother to find the list, let alone read it. And corporations would not see the list as an environmental nudge so much as a publicity nudge. It is cheaper to launch ad campaigns to promote the idea that you are a responsible corporation than it is to actually be a responsible corporation. As a test case, consider BP. They had a very successful ad campaign touting their environmental responsibility. Yet, they were responsible for a massive spill that was largely due to irresponsibility. This nudge will likely turn into a publicity war, not an environmental movement.

Next school choice is hardly as simple as test scores. Test scores are a greater reflection of the neighborhoods the schools are in and not the methods of teaching. The best teachers in the world have extremely low odds of turning a low-performing district into a average one. It's far too complex a system to pin success to one variable. Nevertheless, even if test scores are indicative of better schools, this would undoubtedly become another publicity issue. In order to attract dollars (students), ambitious schools would tout all sorts of nonsense to attract students in order to maximize revenue. Spending would have to be cut in order to meet their new advertising budgets. It again, becomes a publicity issue. Assuming that consumers would suddenly start making rational decisions about their kids is divorced from reality and divorced from the first part of the book.

In spite of my disappointment, I enjoyed the book and thought it had many good ideas that I plan to implement into my business as I deal with my clients. But you can effectively throw out the entire last part of the book and lose nothing. In fact, the text would be improved with such an omission.

14 people found this helpful

Rachel

Don’t ever attempt it

27 July 2019 - Published on Amazon.com

Verified Purchase

The narration is horrid, the content is beyond boring and difficult to follow. I wanted to return this but I never found the option to do so. Oh well at least it wasn’t too expensive.

3 people found this helpful

Robert M

Good but now certain who the reader is supposed to be.

30 October 2016 - Published on Amazon.com

Verified Purchase

I liked the book but I got the sense that this book was written for economists who haven't considered that individuals and groups do not always act in a manner that a model would predict. There is a lot of good information here but I found myself thinking "of course that's why people do that".

3 people found this helpful

David M. Giltinan

This book is awesome!

24 October 2008 - Published on Amazon.com

Verified Purchase

This is a terrific book. The authors cover terrain which has been explored recently in books such as "Predictably Irrational" and "Sway" -- loosely speaking, why we humans persistently engage in behavior patterns which do not benefit us in the long term. Their own research, at the University of Chicago, builds upon the work of Tversky and Kahneman in behavioral economics; the behavioral insights gained form the basis for public policy changes in a number of different areas.

The book provides a funny, engaging, remarkably clear exposition of the various factors which lead us to make poor decisions. This alone would make it worth reading. What makes it exceptional is that they actually suggest *remedies* that might help us save ourselves from our own flawed gut instincts. Indeed, they go one step further, making a convincing argument for incorporating these remedies as a part of public policy. The examples that they consider are directly relevant to decisions each of us faces routinely: choices that primarily affect our own welfare, like decisions about health and lifestyle, credit and money management, investing for retirement; and choices with broader societal implications, like those pertaining to environmental behavior, organ donation, charitable giving and community involvement. They use the term "libertarian paternalism" to characterize their public policy recommendations; don't allow the term to put you off - their suggestions really make a lot of sense.

"Nudge" is very well-written and extremely readable. I was impressed by the amount of useful and interesting material the authors managed to incorporate in just 250 pages. I highly recommend this book.

4 people found this helpful

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