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Nudge: Improving Decisions About Health, Wealth, and Happiness Hardcover – Illustrated, Unabridged, 13 May 2008

4.3 out of 5 stars 263 ratings

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  • Nudge: Improving Decisions About Health, Wealth, and Happiness
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  • Misbehaving: The Making of Behavioral Economics
Total Price: S$75.93
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Product details

  • ASIN : 0300122233
  • Language : English
  • Hardcover : 224 pages
  • ISBN-10 : 9780300122237
  • ISBN-13 : 978-0300122237
  • Customer reviews:
    4.3 out of 5 stars 263 ratings

Product description


"[A] new book applying the lessons of social psychology and behavioral economics to everything from health care to climate maintenance. The authors of Nudge . . . agree with economists who'd like to reduce greenhouse gas emissions by imposing carbon taxes or a cap-and-trade system, but they think people need extra guidance."―John Tierney, New York Times

"Two University of Chicago professors sketch a new approach to public policy that takes into account the odd realities of human behavior, like the deep and unthinking tendency to conform. Even in areas―like energy consumption―where conformity is irrelevant. Thaler has documented the ways people act illogically."―Barbara Kiviat, Time

"A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions."―David Leonhardt, The New York Times Magazine

"Engaging, enlightening."―George Scialabba, Boston Sunday Globe

"Sunstein and Thaler are very persuasive. . . . Great fun to read."―Dahlia Lithwick, Slate

"An engaging and insightful tour through the evidence that most human beings don't make decisions in the way often characterized in elementary economics textbooks, along with a rich array of suggestions for enabling many of us to make better choices, both for ourselves and for society. . . . The conceptual argument is powerful, and most of the authors' suggestions are common sense at its best. . . . For that we should all applaud loudly."―Benjamin M. Friedman, New York Times Book Review

"By a 'nudge,' Thaler and Sunstein mean a policy intervention into choice architecture that is easy and inexpensive to avoid and that alters people's behavior in a predictable way without forbidding any options or significantly changing an individual's economic incentives. . . . Thaler and Sunstein stress that if 'incentives and nudges replace requirements and bans, government will be both smaller and more modest.'"―George F. Will, Newsweek

". . . an excellent rendition of how human beings view choices and make decisions."―Gurumurthy Kalyanaram & Sunanda Muralidharan, International Journal of Pharmaceutical and Healthcare Management Vol 5.4

"The suggestions in Nudge provide fascinating examples of how tiny changes in context can cue radically different behaviour. Awareness of these cues empowers consumers, voters and decision-makers."―Rebecca Walberg, National Post

"Thaler and Sunstein are to be commended not merely for an engaging and innovative book, but also for adding nudges to the toolkit of policy makers."―Joel Anderson, Economics and Philosophy (26)

A 2007 Top Seller in Business and Economics as compiled by YBP Library Services

Selected as a finalist for the 2008 TIAA-CREF Paul A. Samuelson Award, given by the TIAA-CREF Institute

Named one of the best business books of 2008 by The Financial Times

Silver medal winner of the 2008 Book of the Year Award in the category of Business & Economics, presented by ForeWord magazine

Winner of the 2010 Kulp-Wright Book Award, given by the American Risk and Insurance Association

"In this utterly brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to. The inventor of behavioral economics and one of the nation's best legal minds have produced the manifesto for a revolution in practice and policy. Nudge won't nudge you―it will knock you off your feet."―Daniel Gilbert, professor of psychology, Harvard University, Author of Stumbling on Happiness

"This is an engaging, informative, and thoroughly delightful book. Thaler and Sunstein provide important lessons for structuring social policies so that people still have complete choice over their own actions, but are gently nudged to do what is in their own best interests. Well done."―Don Norman, Northwestern University, Author of The Design of Everyday Things and The Design of Future Things

"This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself."―Michael Lewis, author of The Blind Side: Evolution of a Game and Liar's Poker

"Richard Thaler and Cass Sunstein's Nudge is a wonderful book: more fun than any important book has a right to be―and yet it is truly both."―Roger Lowenstein, author of When Genius Failed

"How often do you read a book that is both important and amusing, both practical and deep? This gem of a book presents the best idea that has come out of behavioral economics. It is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place."―Daniel Kahneman, Princeton University, Nobel Laureate in Economics

About the Author

Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Graduate School of Business.  His latest book is Misbehaving:  The Making of Behavioral Economics.  Cass R. Sunstein is the Robert Walmsley University Professor at Harvard Law School and most recently the author of Impeachment:  A Citizen’s Guide.

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