S$15.99
Only 1 left in stock (more on the way).
Ships from and sold by Amazon SG.
Predictably Irrational, R... has been added to your Cart
Have one to sell?

Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions Mass Market Paperback – Illustrated, 11 May 2010

4.6 out of 5 stars 1,683 ratings

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Mass Market Paperback, Illustrated
S$15.99
S$14.50
FREE delivery: Thursday, 29 Oct. on orders over S$40.00 shipped by Amazon. Details
Fastest delivery: Tomorrow
Order within 10 hrs and 43 mins
Details
click to open popover

Frequently bought together

  • Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions
  • +
  • Thinking, Fast and Slow
  • +
  • Nudge: Improving Decisions About Health, Wealth, and Happiness
Total Price: S$57.86
Buy the selected items together
Best books of 2020
See top titles of the year

Product details

  • Mass Market Paperback : 348 pages
  • ISBN-10 : 0062018205
  • ISBN-13 : 978-0062018205
  • Language: : English
  • Customer reviews:
    4.6 out of 5 stars 1,683 ratings

Product description

Review

"A taxonomy of financial folly."--The New Yorker

"Ariely's book addresses some weighty issues . . . with an unexpected dash of humor."--Entertainment Weekly

"Ariely's intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read."--Publishers Weekly

"In creative ways, author Dan Ariely puts rationality to the test. . . . New experiments and optimistic ideas tumble out of him, like water from a fountain."--Boston Globe

"Inventive. . . . An accessible account. . . . Ariely is a more than capable storyteller . . . If only more researchers could write like this, the world would be a better place."--Financial Times

"Surprisingly entertaining. . . . Easy to read. . . . Ariely's book makes economics and the strange happenings of the human mind fun."--USA Today

"Sly and lucid. . . . Predictably Irrational is a far more revolutionary book than its unthreatening manner lets on."--New York Times Book Review

"A delightfully brilliant guide to our irrationality--and how to overcome it--in the marketplace and everyplace."--Geoffrey Moore, author of Crossing the Chasm and Dealing with Darwin

"A fascinating romp through the science of decision-making that unmasks the ways that emotions, social norms, expectations, and context lead us astray."--Time magazine

"A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled."--Jerome Groopman, New York Times bestselling author of How Doctors Think

From the Back Cover

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.

No customer reviews

5 star (0%) 0%
4 star (0%) 0%
3 star (0%) 0%
2 star (0%) 0%
1 star (0%) 0%
How are ratings calculated?

Review this product

Share your thoughts with other customers

Most helpful customer reviews on Amazon.com

Amazon.com: 4.5 out of 5 stars 1,255 reviews
Allan M. Lees
3.0 out of 5 stars Good for the Anecdotes
8 March 2017 - Published on Amazon.com
Verified Purchase
221 people found this helpful
Harish Nair
4.0 out of 5 stars Its all in the mind
5 May 2015 - Published on Amazon.com
Verified Purchase
75 people found this helpful
MTBer
4.0 out of 5 stars Good read
6 October 2016 - Published on Amazon.com
Verified Purchase
24 people found this helpful