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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die Paperback – Illustrated, 11 January 2016

4.2 out of 5 stars 232 ratings

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Product details

  • ASIN : 1119145678
  • Language : English
  • Paperback : 368 pages
  • ISBN-10 : 9781119145677
  • ISBN-13 : 978-1119145677
  • Customer reviews:
    4.2 out of 5 stars 232 ratings

Product description

From the Inside Flap

TRANSLATED INTO 9 LANGUAGES USED IN COURSES AT MORE THAN 30 UNIVERSITIES

In this rich, fascinating--and surprisingly accessible--introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day.

Trendsetters like Chase, Facebook, Google, HP, IBM, Match.com, Netflix, the NSA, Pfizer, Target, and Uber are seizing upon the power of big data to predict human behavior--including yours.

Why? Predictive analytics reinvents industries and runs the world. Read on to discover how it combats risk, boosts sales, fortifies healthcare, optimizes social networks, toughens crime fighting, and wins elections.

What Nate Silver did for poker and politics, this does for everything else.
--David Leinweber, author of Nerds on Wall Street

The Freakonomics of big data.
--Stein Kretsinger, founding executive, Advertising.com

A deeply informative dive into a topic that is critical to virtually every sector of business today.
--Geoffrey Moore, author of Crossing the Chasm

Moneyball for business, government, and healthcare.
--Jim Sterne, founder, eMetrics Summit

Learn more: www.ThePredictionBook.com

From the Back Cover

TRANSLATED INTO 9 LANGUAGES USED IN COURSES AT MORE THAN 30 UNIVERSITIES

In this rich, fascinating—and surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day.

Trendsetters like Chase, Facebook, Google, HP, IBM, Match.com, Netflix, the NSA, Pfizer, Target, and Uber are seizing upon the power of big data to predict human behavior—including yours.

Why? Predictive analytics reinvents industries and runs the world. Read on to discover how it combats risk, boosts sales, fortifies healthcare, optimizes social networks, toughens crime fighting, and wins elections.

"What Nate Silver did for poker and politics, this does for everything else."
—David Leinweber, author of Nerds on Wall Street

"The Freakonomics of big data."
—Stein Kretsinger, founding executive, Advertising.com

"A deeply informative dive into a topic that is critical to virtually every sector of business today."
Geoffrey Moore, author of Crossing the Chasm

"Moneyball for business, government, and healthcare."
—Jim Sterne, founder, eMetrics Summit

Learn more: www.ThePredictionBook.com


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Amazon.com: 3.9 out of 5 stars 150 reviews
John
4.0 out of 5 stars Predictive analytics demystified
21 April 2019 - Published on Amazon.com
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8 people found this helpful
A. J. Zahorik
4.0 out of 5 stars An extensive survey of the many uses of predictive analytics
18 February 2019 - Published on Amazon.com
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5 people found this helpful
Mark A Smith
5.0 out of 5 stars Great Book
20 March 2019 - Published on Amazon.com
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3 people found this helpful
I Teach Typing
5.0 out of 5 stars Beautiful non-technical writing
19 May 2014 - Published on Amazon.com
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8 people found this helpful
Jason Gregory Zinser
5.0 out of 5 stars A "must-read" for the forward-thinking marketer!
19 March 2021 - Published on Amazon.com
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One person found this helpful