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The Price of Tomorrow: Why Deflation is the Key to an Abundant Future Hardcover – 14 January 2020

by Jeff Booth (Author)

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We live in an extraordinary time. Technological advances are happening at a rate faster than our ability to understand them, and in a world that moves faster than we can imagine, we cannot afford to stand still. These advances bring efficiency and abundance--and they are profoundly deflationary.

Our economic systems were built for a pre-technology era when labour and capital were inextricably linked, an era that counted on growth and inflation, an era where we made money from inefficiency. That era is over, but we keep on pretending that those economic systems still work.

The only thing driving growth in the world today is easy credit, which is being created at a pace that is hard to comprehend--and with it, debt that we will never be able to pay back. As we try to artificially drive an economic system built for the past, we are creating more than just economic trouble.

On our current path, our world will become profoundly more polarized and unsafe. We need to build a new framework for our local and global economies, and soon; we need to accept deflation and embrace the abundance it can bring. Otherwise, the same technology that has the power to bring abundance to us and our world will instead destroy it.

In this extraordinary contrarian book, Jeff Booth, a leading mind and CEO in e-commerce and technology for 20 years, details the technological and economic realities shaping our present and our future, and the choices we face as we go forward--a potentially alarming, but deeply hopeful situation.

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Product details

Language : English
Hardcover : 234 pages
ISBN-10 : 1999257421
ISBN-13 : 978-1999257422

Best Sellers Rank: 12,326 in Books (See Top 100 in Books)
- 21 in Macroeconomics
- 30 in Economic Theory & Philosophy
- 45 in Economic Conditions

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2 ratings

Product description

About the Author

Jeff Booth is a visionary leader who has lived at the forefront of technology change for 20 years. He led BuildDirect, a technology company that aimed to simplify the building industry, for nearly two decades through the dot-com meltdown, the 2008 financial crisis, and many waves of technological disruption. Jeff has been featured in Forbes, TechCrunch, Inc.com, The Globe and Mail, BNN, Fast Company, Entrepreneur, Bloomberg, TIME, and The Wall Street Journal. In 2015, he was named BC Technology Industry Association's (BCTIA) Person of the Year, and in 2016 Goldman Sachs named him among its 100 Most Intriguing Entrepreneurs. He is a Founding Partner of OtioLabs, Co-Founder of addyinvest.com and NocNoc, and serves on the boards of Terramera, SPUD.ca, LlamaZOO, Synthiam and the Richmond Hospital Foundation as well as numerous advisory boards. He has been a Young Presidents Organization member since 2004 and contributes time as a founding Fellow on the Creative Destruction Lab.

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Mr. H. J. Lee

What every student of economics should read.

Reviewed in the United Kingdom on 20 July 2020

Verified Purchase

This is an extremely cogent work, in which the author postulates that there seems no alternative to solving the world debt pandemic than for Central Banks to come together in a Bretton-Woods style agreement. Clearly-written in layman’s terms, Jeff Booth’s book will wake everyone up to the fact that deflation caused by the exponential developments in technology must be embraced rather than fought by quantitative easing (insanely kicking the problem into the long grass by printing more money). The book reflects on the fact that the world will go through much pain before realisation dawns on our Governments - if at all. Superb. Should be included in every Economics degree reading syllabus.

6 people found this helpful

smokin wolf

Want to know what's likely to happen to the world in the next ten years? It's all here.

Reviewed in the United Kingdom on 24 May 2020

Verified Purchase

This is a very joined up and thoughtful book about what state the world is in at this present time and more importantly, where it is heading. Jeff Booth is a tech entrepreneur with 30 years experience in the industry which gives him unique insights into the exponential power of technology and it's corresponding exponential deflationary effects.
Anyone who thinks Governments all around the world currently engaged in massive money-printing experiments will cause inflation, are mis-guided. The world is changing fast and those currently controlling the levers are doing exactly the opposite of what needs to be done.
Changes will be forced upon us. Lets just hope those changes are brought about by co-operation and not conflict.

7 people found this helpful

KC15252

The most important book of our generation

Reviewed in the United Kingdom on 11 July 2020

Verified Purchase

Inflation = good, deflation = bad is what we're taught in school. Booth flips this equation with a devastating blow.

He's not an economist though, but as a successful entrepreneur he understands the economy better than most. He highlights that our pre-tech era financial system no longer serves our best interests. A new paradigm is required, and deflation may be the key to the prosperous future for all that was invisaged at the beginning of the technological revolution.

Booth's ideas are particularly salient in 2020 as the gap between assets owners and salaried workers grows. Crucially for today, he also answers why no amount expansionary monetary policy will lead to true prosperity.

In short, this book is one of the most important works of our generation and is essential reading for all.

3 people found this helpful

Judged Read

Great read!

Reviewed in the United Kingdom on 12 January 2021

Verified Purchase

This is the first book I’ve ever bought in this subject area. I heard the author discussing it on a podcast and it instantly, yet uncharacteristically, piqued my interest. I wasn’t left disappointed. The writing style is very good and the author makes the subject area extremely accessible for a novice in this field. The ideas were explained very clearly and were very interesting. Whilst I doubt that deflation will be permitted as a serious economic model in my lifetime (though stranger things have indeed happened) I think the author makes a very compelling case and delivers it extremely well. It’s always a treat to access alternative ideas that are communicated well. This was an enjoyable, light read and I’d definitely look forward to reading material from this author in the future.

Amazon Customer

I Could not put it down

Reviewed in the United Kingdom on 8 April 2020

Verified Purchase

Deflation is a subject that everyone should understand, Jeff does a great job at explaining the subject and the challenges facing our World. I really enjoyed this book and learnt a lot.

One person found this helpful

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