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Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams Paperback – 9 June 2017

by Richard Banfield (Author), Martin Eriksson (Author), Nate Walkingshaw (Author)

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In today's lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it's rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don't? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, Product Leadership helps you explore: Themes and patterns of successful teams and their leaders, and ways to attain those characteristics Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company's evolution Strategies and tactics for working with customers, agencies, partners, and external stakeholders

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Product details

Language : English
Paperback : 256 pages
ISBN-10 : 1491960604
ISBN-13 : 978-1491960608

Best Sellers Rank: 7,577 in Books (See Top 100 in Books)
- 2 in Interface Design Programming
- 5 in Web Design
- 8 in Industrial Design Studies

Customer reviews:
110 ratings

Product description

About the Author

The CEO and Co-Founder of Boston-Based User Experience Agency Fresh Tilled Soil, Richard Banfield wears the strategic hat around the office. He's worked his way up the web marketing food chain, starting with online ad sales at MultiChoice, Africa's largest TV and Internet media business. Richard was in the thick of it during the heady dot-com years, founding Acceleration, an international e-marketing business headquartered in London. He has never met a whiteboard he didn't like. Martin Eriksson is a product management professional with 20 years experience building leading online products, from small startups to global brands, such as Monster and The Financial Times. He is the founder of ProductTank, a global meetup for product people with over 10,000 members across fifty cities worldwide. He is also the co-founder of Mind The Product, which is both a top ten blog for product management and the world's largest product management and design conference, with annual events in San Francisco and London.

Leadership in a new craft

In today’s fast moving world good product management is quickly becoming critical to maintaining a sustainable competitive advantage. We are fascinated by the unique challenges that product leaders face - from start-ups to enterprises - and interviewed over 50 of the world's top product managers to uncover and share their insights into how launch great products and build successful product teams.

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Most helpful customer reviews on Amazon.com

Amazon.com: 54 reviews

Einat

A very slow read, not engaging enough

1 November 2017 - Published on Amazon.com

Verified Purchase

The book is really hard to read, the style is not very engaging. I'm a very fast reader but this one just doesn't flow for me. It's structured in a non intuitive way and there are many repetitions. The main points don't punch as I'd expected. There are many examples of what to look for but little advice on how to actually do it. So for me this remains on a theoretical level with only some practical advice.

11 people found this helpful

Far

Just bunch of interviews, no structure

26 August 2018 - Published on Amazon.com

Verified Purchase

This book lacks structure. It just bunch of intervies with barely known product teams. If you are looking for system approach this book is not a good option.

6 people found this helpful

TWH

This is what a great product team looks like

6 January 2018 - Published on Amazon.com

Verified Purchase

I am a software engineer and lead developer who has very suddenly become the director of software engineering for a growing company. We are experiencing growing pains, trying to figure out what roles developers should play and what a good product organization looks like.It looks like most of the negative reviews of this book are from readers who have a lot of experience in product management. I think those people might gain some insights.

But for people like me, for whom product management is not their core skill, this gives the reader a GREAT vision of what an awesome product team looks like. I'm really, really, really glad I spent money on this book. It's already making my job a lot easier as I help my teams work with the product organization and as I set expectations for what we expect the product organization to contribute and deliver.

10 people found this helpful

Steve Arntz

Important reference material for leaders of all types in product-driven organizations

20 September 2017 - Published on Amazon.com

Verified Purchase

I purchased the book because I was eager to learn more from Nate Walkingshaw. Nate has been one of the strongest voices behind some of the explosive growth in the Utah product management scene and his insights have been very helpful to me. I learned a lot from the book and will keep it as a desk reference.

Pros:

* The book provides an excellent broad overview of a number of product management concepts - a great 30,000 ft view for product leaders
* They cover some key principles of product leadership that are rarely covered in other product books and forums like: hiring, team-building, career pathways, and other leadership concepts.
* The ideas in the book are well-supported by experienced practitioners and there are a number of references to people worth following and books worth reading.
* Because the book ties everything back to being customer-centric, it's a good reminder (even if you're an experienced product builder) to research everything and always let the customer voice win.
* The intense focus on tying everything you do in product back to three key variables: usability, feasibility, and sellability (value) was a good reminder for me.
* The three chapters on how product management differs within different contexts (startup, growth, and enterprise orgs) were extremely valuable.

Cons:

* There were so many interviews that went into the book - it would be nice to have a larger view into those conversations. Publishing raw interview transcripts, for example, would be amazing.
* Many of the people who were interviewed have amazing stories to tell, and it would be nice to have a more visibility into those stories.
* The partner ecology chapter was missing a piece for me - I was hoping that it would dive more into things like business development style partnerships, integrations, and other ways for businesses to work together to go-to-market with experiences they couldn't otherwise deliver alone.

Overall, I would recommend this book to anyone in product management or in any type of leadership role in a product-driven organization. While none of the concepts were new to me, it was a healthy reminder of the tools we use to build customer-centric products.

18 people found this helpful

Amazon Customer

Not bad but somewhat repetitive

2 November 2017 - Published on Amazon.com

Verified Purchase

Would have appreciated more practical advice. A lot of the theory in the book will be familiar stuff for those in the field. All that said, well worth the time as a refresher. As product folks, we often get pulled down into the weeds and, while there’s not a ton of groundbreaking ideas here, reading the book reminded me to pull my head up and practice more capital-P Product work day to day. 👍👍👍👍👎

3 people found this helpful

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