The Ride of a Lifetime is an entertaining example of a business memoir whose author does not pretend to be a superhero. Iger's book works as an argument for the importance of emotional intelligence in business. * New Statesman * Nurturing creativity is less a skill than an art-especially at a company where the brand alone is synonymous with creativity. That's a lot to live up to. Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone's expectations, and he has done it with grace and audacity. This book shows you how that's happened. * Stephen Spielberg * Iger's tenure as the leader of the world's most lucrative dream factory has been one long CEO highlight reel. Iger is unassailable. He's transformed his company from a stuffy media doyen into a sexy cultural force. * TIME - Businessperson of the Year 2019 * The story of life at the top of Disney is a thoughtful tale of surviving disruption. * Financial Times * One of the best business books I've read in years. Unlike most books on leadership, this one is worth your time. * Bill Gates *
About the Author
Robert Iger is chairman and CEO of The Walt Disney Company. He previously served as president and CEO, beginning in October 2005, and was president and COO from 2000 to 2005. Iger began his career at ABC in 1974, and as chairman of the ABC Group he oversaw the broadcast television network and station group and cable telvision properties, and guided the merger between Capital Cities/ABC and the Walt Disney Company. Iger officially joined the Disney senior management team in 1996 as chairman of the Disney-owned ABC Group and in 1999 was given the additional responsibility of president, Walt Disney International. In that role, Iger expanded Disney's presence outside of the United States, establishing the blueprint for the company's international growth today.
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In my opinion, it's one of the best business books so far. Rob Iger has worked for the same company for 45 years: 22 years at ABC, 23 years at Disney (after Disney acquired ABC in 1995), and he was the 6th CEO of Walt Disney for 15 years. During the time he was CEO, he focused on 3 main priorities: 1) High quality branded content; 2) Embrace technology to the fullest extent (including launching Disney+, direct to consumer); 3) To become a truly global company. And during his tenure, he has led successful acquisition including Pixar, Marvel Entertainment, Lucasfilm (Star Wars), 21st Century Fox. Rob is humble and he offers many valuable leadership lessons. One of the nice quote of his: "Value ability more than experience, and put people in roles that require more of them than they know they have in them." It's a great read!
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