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Rimmel Stay Matte Foundation True Ivory 1 Fluid Ounce Bottle Soft Matte Powder Finish Foundation for a Naturally Flawless Look

by Rimmel
4.5 out of 5 stars 3,777 ratings

Price: S$19.96 (S$19.96 / Fl. Oz)
New (3) from S$19.96 & FREE Delivery
True Ivory
1 Count
  • STAY MATTE, STOP SHINE This liquid mousse blends flawlessly to even out skin tone and stop shine for hours. With a natural-looking yet photo-ready finish, your face will look practically poreless and baby soft all day long. Prepare for matte perfection.
  • OIL FREE LIGHTWEIGHT FORMULA Silky smooth formula leaves a perfectly matte, baby-soft powder finish. Lightweight texture won't feel heavy or greasy and minimizes the appearance of pores. This long-lasting fluid formula conceals imperfections for hours.
  • BE YOU Rimmel Natural Bronzer is available in three shades to complement any skin tone. Try with our full line of Rimmel products, including foundation, concealer, eyeliner, contouring kits, eye shadow, mascara, lipstick, lip gloss, blush, & highlighter.
  • TRUE TO YOU What started with the first non-toxic mascara has lead to more than a century of legacy, leadership and innovation in affordable makeup, beauty products, and tools. At Rimmel, we’re not here to define your look. We innovate to take you there
  • RIMMEL QUALITY Compare Rimmel quality beauty products with brands like L'Oreal, Maybelline, Revlon, NYX, e.l.f., Almay, Prestige, Julep, Lush, Milani, Clinique, MAC, Sonia Kashuk, Neutrogena, Physician's Formula, Elizabeth Mott, Sephora, and bareMinerals.

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Product information

Colour Name:True Ivory  |  Size Name:1 Count  |  Style Name:Foundation

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Product description

Colour Name:True Ivory  |  Size Name:1 Count  |  Style Name:Foundation

Feather-light, liquid mousse blends flawlessly for natural-looking, all day shine control. Silky smooth formula leaves a perfectly matte, baby-soft finish. Lightweight texture won't feel heavy or greasy. Minimizes the appearance of pores. Oil Free.

Rimmel Stay Matte Foundation Rimmel Wake Me Up Foundation Rimmel Match Perfection Foundation Rimmel Lasting Finish Foundation
Use for Minimising pores and mattifying oily to combination skin Reducing signs of fatigue Invisible coverage complementing your skin tone Full, long-lasting coverage
Features Oil-free, fragrance-free formula with airy mousse texture Formula enriched with vit. C, radiance pearls and SPF 20 24-hour moisture complex and weightless, smooth texture Transfer-, rub- and sweat-proof, moisturising formula
Effect Natural-looking, baby-soft, matte finish Instantly brightened, poreless, flawless-looking skin Visibly perfected, hydrated and healthy-looking skin Hydrated skin looking flawless for up to 25 hours

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Most helpful customer reviews on Amazon.com

Amazon.com: 4.2 out of 5 stars 662 reviews
Chelsea Lea
1.0 out of 5 stars Orangey.
22 February 2019 - Published on Amazon.com
Verified Purchase
81 people found this helpful
5.0 out of 5 stars Positive update....
5 February 2020 - Published on Amazon.com
Colour Name: True IvorySize Name: 1 CountStyle Name: FoundationVerified Purchase
Customer image
5.0 out of 5 stars Positive update....
Reviewed in the United States on 5 February 2020
*So I found the trick to using this makeup is applying it with a makeup brush. I put a dollop of the foundation in my clean palm and add a drop or two of highlighting liquid to give the makeup some sheen because it’s very flat. I probably would not do that if my skin is very oily. After blending the two in my hand I buff the makeup into my skin. I go pretty heavy as I have freckles and sunspots. I let this layer dry for about 5 minutes and then I repeat. I let this dry and dust on some blush and finishing powder.
Funny thing is, I went to Manhattan for an interview so used this makeup and after a short while my interviewer blurted out “I have to say your makeup is flawless. It’s incredible!”

And it only cost me a few dollars!
This double layer technique made all the difference. I was on a train, walking the city, interviewing, shopping, eating etc and train home. 12 total hours of activity and NO chance for touch-ups and my makeup looked great still when I got home!
I have tried three colors from this Rimmel matte line which I’m reviewing here;
•Fair Porcelain
•True Ivory (Some more appropriate name ideas for this color are; Oompa Loompah, Satsuma or MAGA Orange)

Lots of pros and cons about this makeup so I’m still on the fence if I will buy again.


-Covers the worst skin flaws better than my concealers do (in my case some stubborn-to-cover sun spots, freckles, blemishes)

-even color on skin

-lightweight and not greasy on skin even after hours of wear



-Wears off after about 4 hours (for me, during a northeast American winter so it’s not even a sweat-related wearing down)

-while it eventually wears off on my skin’s surface, there is still foundation in each and every pore on my face. It’s a very bad look.

-color range is really inconsistent. There is no gradual progression of tone for each color. It goes from Fair Porcelain (which is paper white on my already ridiculously pale skin) to Ivory (a bit dark for my skin but I’m working with it) to True Ivory, which jumps to a completely different color all together. It’s insanely orange like results from a cheap sunless tanner. If you are an Orangutan, True Ivory is your color match.

-Because of the cheap price I’m not going to nitpick about “good for your skin” ingredients like most foundations have in them these days but it’s what I like in a foundation. This makeup however, has the most basic of ingredients. As I said, for the price I can deal.

So in conclusion, once you can find your color match (a feat in itself) I think this is great for a few hours wear for oily skin. It is very flat in color so I add highlight drops to give it some illumination and because it’s a cold, dry winter here, I put a good moisturizer on underneath.
I have no idea how this makeup will behave during summer months here when it’s hot and humid. I’ll try to update.
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15 people found this helpful
Ashley Carroll
5.0 out of 5 stars My favorite foundation of all time
25 June 2017 - Published on Amazon.com
Colour Name: True BeigeSize Name: 1 CountStyle Name: FoundationVerified Purchase
Customer image
5.0 out of 5 stars My favorite foundation of all time
Reviewed in the United States on 25 June 2017
I've been using this foundation for about 2 years now and it's still my favorite. Even if I try other products I always come back to this. It's the only foundation I've tried that keeps me matte all day without being too drying. The finish is flawless and has an airbrushed look. It definitely provides full coverage even with only using a small amount of product. And it's SO affordable! It's blends very well and doesn't need to be set with powder. I have acne prone skin with noticeable scarring but this covers all that effortlessly when applied with a makeup sponge. I even think it helps to clear my breakups by keeping them dry and not oily. I would not use if you have dry skin. I have normal to oily skin.
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68 people found this helpful
5.0 out of 5 stars Superb
20 September 2020 - Published on Amazon.com
Verified Purchase
Customer image
5.0 out of 5 stars Superb
Reviewed in the United States on 20 September 2020
This product is flawless and a little goes a long way. I was hesitant to purchase because looking at tge reviews i didnt see any one with my skin colour.
I however decided to try it and i was pleasantly suprised. I also bought primer and the results are flawless. Get your today, wont regret it!
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8 people found this helpful
Angela M
5.0 out of 5 stars my oily T zone issue: solved
6 October 2018 - Published on Amazon.com
Colour Name: Light PorcelainSize Name: 1 Fluid OunceStyle Name: FoundationVerified Purchase
8 people found this helpful