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SPIN Selling Hardcover – Illustrated, 20 November 2020

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Frequently bought together

  • SPIN Selling
  • +
  • The Challenger Sale: Taking Control of the Customer Conversation
  • +
  • Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
Total Price: S$90.41
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Product details

  • Language : English
  • Hardcover : 197 pages
  • ISBN-10 : 0070511136
  • ISBN-13 : 978-0070511132
  • Customer reviews:
    5.0 out of 5 stars 1 rating

Product description

From the Back Cover

"This book should be essential reading for everyone involved in selling or managing the sales function -- a welcome, well-researched treatise on selling"
--Journal of Marketing Management

"The first book to specifically examine the major sale -- the high value product or service -- by researching the successful sales calls as they happen in the field."
--Industry & Commerce

"This book is the result of over $1 million of extensive and painstaking research. It breaks new ground and cannot be ignored by anyone who is committed to selling as a profession."
--Sales Techniques

"The revolutionary findings, published here for the first time, will overturn a whole collection of hitherto accepted assumptions. The book also provides a set of simple and practical techniques (known as SPIN) which have already been tried in many leading companies, resulting in a dramatic increase in sales."
--Business Executive

"This is an interesting, lively, and readable treatment of the process by which major sales are closed. Like In Search of Excellence, the material has a curiously inspirational quality which is particularly compelling."
--Business Graduate

"Almost anyone could learn something from this book. Essentially, it is about success, and without this, no sales organization can survive. Buy a copy. We are sure you will find it invaluable."
--Sales and Marketing Management

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Most helpful customer reviews on Amazon.com

Amazon.com: 4.3 out of 5 stars 382 reviews
GK
5.0 out of 5 stars A book you can actually put into action
9 September 2015 - Published on Amazon.com
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65 people found this helpful
Jeremey Donovan
5.0 out of 5 stars Outstanding Sales Framework!
10 April 2015 - Published on Amazon.com
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78 people found this helpful
Amazon Customer
5.0 out of 5 stars Master Level Selling!
18 May 2018 - Published on Amazon.com
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12 people found this helpful