SheaMoisture Moisture Retention Shampoo for Dry, Damaged or Transitioning Hair Raw Shea Butter to Hydrate Hair 13 oz

4.6 out of 5 stars 2,541 ratings

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Moisture Retention Shampoo
  • Perfect for transitioning chemically treated hair to natural
  • Perfect for transitioning chemically treated hair to natural
  • This is a sulfate free shampoo gently cleanses while deeply moisturizing and repairing dry, damaged or over processed hair

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Product information

Style Name:Moisture Retention Shampoo

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Ingredients:

Water, Decyl Glucoside, Sodium Lauroyl Lactylate, Glycol Stearate, Fragrance (Essential Oil Blend), Glyceryl Caprylate, Coco-Glucoside, Glyceryl Oleate, Butyrospermum Parkii (Shea) Butter*ª´, Panthenol, Macrocystis Pyrifera (Kelp) Extract, Argania Spinosa Kernel Oil, Tocopherol, Guar Hydroxypropyltrimonium Chloride, Lauryl Glucoside, Glyceryl Undecylenate, Stearamide AMP, Sodium Phytate, Sodium Benzoate

Product description

Style Name:Moisture Retention Shampoo

Fortify and restore dry hair that has been damaged with SheaMoisture Raw Shea Butter Moisture Retention Shampoo. This deeply hydrating shampoo blends together fair trade shea butter, argan oil and sea kelp to replenish and seal in moisture to dehydrated strands. Great for 3A to 4C hair types. Shea Butter - Deeply moisturizes while conditioning hair and scalp. Argan Oil - Restores shine and rebuilds hair elasticity. How to Use: Apply to wet hair, gently massage and work into a rich lather. Rinse thoroughly. For best results pair with Raw Shea Butter Restorative Conditioner. SheaMoisture's Story: Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was the Grandmother and SheaMoisture is her legacy. With this purchase you help empower disadvantaged women to realize a brighter, healthier future. • Ethically Traded Ingredients Sustainably Produced. • Pioneering Community Commerce and Fair Trade Since 1912. • Tested on the Tucker family for four generations. Never on animals. All Shea Moisture hair products are ethically traded, sustainably produced and cruelty-free. SheaMoisture hair products contain no silicone, sulfates, parabens, phthalates, propylene glycol, mineral oil or petrolatum.


REVIVE AND BRIGHTEN
NATURAL GOODNESS

SheaMoisture Papaya & Vitamin C Brighter Days Ahead Night Cream allows you to sleep your way to perfect, radiant skin with this skin-loving night cream and eye cream for blemish prone skin.

PAPAYA & VITAMIN C FACE GEL CLEANSER PAPAYA & VITAMIN C FACE SERUM PAPAYA & VITAMIN C BODY CREAM
PAPAYA & VITAMIN C FACE GEL CLEANSER PAPAYA & VITAMIN C FACE SERUM PAPAYA & VITAMIN C BODY CREAM
Main Benefit Face wash that gently whisks away oil and impurities, revealing a fresh glow and radiant-looking skin. Energizing serum that reduces the appearance of dark spots and discoloration to reveal a more even skin tone. Say goodbye to dull, uneven complexions and hello to bright, healthy-looking skin with this body cream.
LOVE FOR SHEAMOISTURE

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Most helpful customer reviews on Amazon.com

Amazon.com: 3.8 out of 5 stars 749 reviews
DecemberHorchata
1.0 out of 5 stars Reformulated after bought by Unilever, terrible now
22 September 2018 - Published on Amazon.com
Style Name: Moisture Retention ShampooVerified Purchase
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1.0 out of 5 stars Reformulated after bought by Unilever, terrible now
Reviewed in the United States on 22 September 2018
I first bought Shea Moisture Raw Shea Retention Shampoo in February 2018, and it was the best bottle of shampoo I have ever owned. Due to it being zero-sulfate and full of shea butter, it smelled and looked amazing. I'm a guy. I need a shampoo I can use nearly every day, to wash the pomade out of my hair, yet doesn't dry out my hair. The shampoo was amazing, I was recommending it to all of my friends, which was weird for a shampoo.

Then I bought some in a store this week. I immediately noticed once in the shower that this is less thick, and a different color. I compared the new bottle (Sept 2018) to my old bottle (Feb 2018) and the ingredients are vastly different. It is obvious that after Unilever acquired Sundial Brands, Shea Moisture's parent company, they reformulated the product for the worse. Shea butter used to be the 3rd ingredient listed, now it is halfway down the ingredients list. I won't list the full ingredients lists - I have attached a photo showing them - but it's obvious they significantly changed this product. There are still zero sulfates, but there are many more filler ingredients in the place of the shea butter. In essence, the company has cheaped out on this product. I am extremely disappointed, as this brand has gained and lost a customer in a single year. Another brand ruined by corporate acquisition.
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187 people found this helpful
apk
1.0 out of 5 stars New formula is terrible, list of ingredients inaccurate
25 April 2018 - Published on Amazon.com
Style Name: Moisture Retention ShampooVerified Purchase
Customer image
1.0 out of 5 stars New formula is terrible, list of ingredients inaccurate
Reviewed in the United States on 25 April 2018
I used the old formula of this shampoo for a long time and loved it. When I got my latest bottle, the color and texture were considerably different from before. Sure enough, the list of ingredients is entirely different when compared to my old bottle. Way fewer natural oils, more of the standard ingredients for cheap shampoos. The list of ingredients here on the website photos and description is NOT accurate. See photos. Not worth the extra price tag anymore.
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171 people found this helpful
Amazon Customer
1.0 out of 5 stars Ingredients Have Changed, Not for the Better
27 July 2018 - Published on Amazon.com
Style Name: Moisture Retention ShampooVerified Purchase
75 people found this helpful
alittlefree
1.0 out of 5 stars Now contains soybean oil
4 May 2020 - Published on Amazon.com
Style Name: Moisture Retention ShampooVerified Purchase
Customer image
1.0 out of 5 stars Now contains soybean oil
Reviewed in the United States on 4 May 2020
They changed the formula (again), and now it contains soybean oil, a cheap, useless oil that I’m also allergic to. Shea Moisture products have been going downhill ever since they got bought out, and this was the only product that I continued to use. Never again. I’m officially done with this brand.
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34 people found this helpful
simok
1.0 out of 5 stars They must have changed the ingredients. The last bottle ...
11 December 2017 - Published on Amazon.com
Style Name: Moisture Retention ShampooVerified Purchase
67 people found this helpful