This is an easy book. It's easy to read and it was likely easy to write. There's nothing challenging about it, and while it would be difficult to fundamentally disagree with anything it it (beyond some questionable metaphors and the CONSTANT use of the omg-drastic-subject-change-cliffhanger-before-I-answer-the-question-I-just-asked writing tactic), there were only a small handful of half-thoughts in the entire book that actually made me think about something new, or think about something old in a new way.
It's a book that kinda-sorta makes you feel like you're learning and developing yourself, but it's really just the same as cooking shows -- it activates mirror neurons that make you feel good, while really just filling time and falsely inflating one's sense of accomplishment.
On a personal note, I'm tiring of this sub-genre of productivity/self-help/current-culture books written by non-experts that all seem to re-package the same insight. "Get a mentor." "Get active, robust feedback." "Simplify." "Be nice to people." These aren't subversive "Smartcuts," they're pillars of the extremely common and accepted current school of thought about how to succeed. These books aren't books that have been painstakingly researched or draw from a wealth of experience (of which there are plenty! See: "The Innovator's Dilemma." "Thinking, Fast and Slow." "The Lean Startup." "The Shallows."). They're books by people who've learned how to extrapolate whatever they want from whatever subject matter is at hand without breaking a sweat (think: the college essays you wrote the night before they were due), and can write in a snappy style that's easy to keep reading. They're book-long Fast Company or Buzzfeed articles. Worthwhile nuggets here and there, but overall fluff.
Speaking a little more generously, I actually do think Snow could be a decent writer, and that had he had the benefit of a really good book editor who challenged him to make more complex arguments, the book might have actually been worth the time, and not *nearly* so annoying.
- Paperback: 272 pages
- Publisher: HarperBusiness; Reprint edition (22 August 2016)
- Language: English
- ISBN-10: 0062560751
- ISBN-13: 978-0062560759
- Product Dimensions:: 13.5 x 1.5 x 20.3 cm
- Shipping Weight: 227 g
- Customer reviews: 286 customer ratings
- Amazon Best Sellers Rank: 59,892 in Books (See Top 100 in Books)