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Social Entrepreneurship for Development: A business model Paperback – Illustrated, 28 February 2017

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Product description


"A concise, well written book that addresses the gap that has arisen between developed and developing countries in benefiting from branding and IP ownership. It is both timely and much needed. The real-life examples of how IP positioning can be successfully applied will greatly facilitate widespread adoption by social entrepreneurs and provide a really practical tool kit to improve outcomes for social entrepreneurship programmes."

Malcolm Moss, Founding Partner, Beringea, UK

"This insightful and timely book provides a practical guide to both policymakers and entrepreneurs with an African focus on how African producers can better capture the value their labor creates. The authors present a convincing argument, using examples and language readily understandable to the lay reader. Their book reflects a lifetime of work, delivering quantifiable improvements to the livelihoods of diverse groups of people in Africa. It deserves the widest possible readership."

Lord Paul Boateng, British Labour Party, UK

About the Author

Margaret Brindle is director of education at Light Years IP in Washington DC, USA. She has held tenured professor roles at George Mason University and Carnegie Mellon University. Ron Layton is founder and CEO of Light Years IP. He has 40 years’ experience working in intellectual property and international development.
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Product details

  • ASIN ‏ : ‎ 1138181781
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 304 pages
  • ISBN-10 ‏ : ‎ 9781138181786
  • ISBN-13 ‏ : ‎ 978-1138181786

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