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Start with Why: How Great Leaders Inspire Everyone to Take Action Paperback – Illustrated, 27 December 2011

by Simon Sinek (Author)

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The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.

START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

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Product details

Paperback : 256 pages
ISBN-13 : 978-1591846444
ISBN-10 : 9781591846444
ASIN : 1591846447
Language: : English

Best Sellers Rank: 17 in Books (See Top 100 in Books)
- 3 in Business Leadership Skills

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Daniel Chong

Simple concepts and impactful

8 October 2020

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Illustrative. Ideas are simple and relatable.

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David Plotkin

See the TED talk; save the money

23 March 2017 - Published on Amazon.com

Verified Purchase

The author's TED talk is one of the most-viewed ever; and it's really quite good. In fact, it's so good that you don't need to read this book! He takes a very, very simple concept and expands, and expands, and repeats, and seemingly never edits, and then repeats, and expands, and -- well, you get the idea. The whole thing could've been done in 50 pages or less.
Example: Yes, there's a difference between WHAT one does in business and WHY one does it. And sometimes they diverge. He calls this the "Split" and has a graphic and whole chapter on it. Really?? Not needed.
Example: He mines the stories of Apple, Wal-Mart, Costco, Starbucks, Martin Luther King Jr, and a few others - over & over & over & over & over again. He makes elementary and generalized statements, such as saying that NONE of the 250,000 people who came to hear Dr. King in Washington came for him; no sir, they came for themselves because their "why" connected with his "why." Uh, no; many came for him and his message or to simply support civil rights.
Example: He constantly repeats the words WHY and WHAT in CAPS ALL THE TIME so you'd get the message. And then again....and again.....
Example: Yes, the Apple Computer story is inspiring. But among all that WHY stuff is also the story of a dreamer with incredibly bad people skills. To simply elevate the Apple story - and retell it umpteen times - is to vastly oversimplify what made them great back then and now, and why they succeeded in spite of the way Jobs treated his employees.
It's almost as if the author had about 10 stories in his pocket and decided to use nothing else at all. He created the entire "start with WHY" mantra out of the 10 stories and never went beyond them to augment, embellish, or create more learnings.
So save the money, see the TED talk, and take what he says there to heart. WHY is the basis for being motivated. But there's a whole lot more to say, and sadly, he never gets to it.

353 people found this helpful

Pen Name

Most repetitive book I've ever read

8 February 2018 - Published on Amazon.com

Verified Purchase

I read this book 10 times. No, I didn't read it over and over. I just read it once and by doing that I read it 10 times. It's so repetitive that I actually stopped multiple times to check where I am in the book, thinking that I mistakenly flipped back to a previous chapter. I started to wonder if the author has amnesia and forgot that he explained why Apple is innovative for the 100th time. I gave it two stars because the underlying concept is a good one but you can save your time and just watch the TED talk.

172 people found this helpful

Dimitrios St

Just watch the TED Talk!!

27 January 2017 - Published on Amazon.com

Verified Purchase

As pointed out already, the message is indeed excellent and it got me interested when I first watched the TED talk.. I bought the book waiting for the author to have elaborated more on this interesting idea, with more examples and comprehensive discussion. However, the book is insanely redundant with the same 2-3 examples repeated over and over and over and over again.. The author was trying so hard to make a many-page book out of the message and it was excruciating to go through this repetition..

Save your money and (most importantly) your time and just watch the TED talk on YT..

913 people found this helpful

Ameripen

Not worth one's time

22 January 2017 - Published on Amazon.com

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I read a lot. At least a few hours a day. This book was awful.

Let's start with why. Sinek is an awfully repetitive and, frankly, unskilled writer. He lays out his thesis and then repeats it like a rower repeats his stroke. As he drags out the book to whatever number of words he needed to fulfill book contract, he re/illustrates his thesis with different examples. This would have made the book slightly more tolerable, except the examples are so ordinary and well known that they will put you to sleep. Apple, Disney, JFK, Hitler. Yawn. Even that might be fine if he had spent five minutes on Wikipedia to research less-known stories about them, but it doesn't look like he did.

This book should have been a column in a weekend newspaper, or, at best, a chapter in another book about leadership. Not worth your time.

230 people found this helpful

Interesting idea, but terrible book. Read an abstract or get the Ted talk.

19 March 2018 - Published on Amazon.com

Verified Purchase

How do you rate this book? The basic idea is good, the book itself is a slog. As others have noted, watch the Ted talk, or read a summary from an abstract service.

The premise is interesting, but it's not ground breaking. Basically, it's: don't start with what you can do and figure out how to find a market, but instead start with a passion, a need, and what gets you up in the morning, build a business around that, and hire people who share your passion. It's slightly more than that, but not much more, hence find the Ted talk or read an abstract.

70 people found this helpful

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