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Loved the TED talk. And loved parts of this book. The only problem is - this book would have taken up less than 100 pages to convey its message clearly. WHY did it have to be 225 pages? I have no idea. Some sentences like, "People don't buy what you do; they buy why you do it" are repeated so many times, I have lost count. If someone were to wake me from my sleep, I'd probably be repeating that sentence.
I find it funny that a book about WHY missed out on mentioning something called, "The theory of 5 Whys"- Look it up, it is something a lot of companies use to brainstorm problems. It also has no comment on Friedrich Nietzsche - "He who has a WHY to live for can bear almost any HOW." I believe what applies to life also eventually applies to business life.
And as it is a business book, its only focus is on the importance of WHY in businesses and large scale social movements. There is no example of how this concept affects and benefits an individual on a more personal scale - i.e. in relationships, health, etc. Chapter 13 - where the author shares his own story of arriving at this concept is the only place where he has touched on it in a lukewarm manner. Though, I believe there is another book follow-up book called 'Find Your Why' for the same purpose. If you are looking for a personal WHY, do read Stephen Covey's - The 7 Habits of Highly Effective People.
Should you read the book, if you have watched the TED talk? - Yes, if you are looking for more detailed examples and studies and researches. Though a lot of it is focused on Apple and Southwest Airlines and Walmart. - No, if you already have a clear sense of WHY in everything you think, say and do. (i.e. self-awareness)
[I bought a paperback version by Portfolio Penguin, and the fonts, binding and print are all okay]
This book is average at best. It's rambling at times, and goes off on tangents to the main thesis of the book. Whilst he's a gifted public speaker, this book has a distinct amateurish self-published feel to it. The 'scientific basis' for many of his points is so simplistic as to be comical. Sinek has no scientific training and it shows. He cherry picks from neuroscience, and doesn't seem to understand the subject he's quoting from. It reads as though he read a Wikipedia entry on neuroscience and made some inferences from that. I would not recommend this book, although I do recommend his public speaking, which can be found on YouTube and on TEDTalks.
The concept is valid, the examples are interesting but the book is so repetitive. There's enough content for a book one third of the size; the rest is padding. Watch the TED talk and you'll get the point.
Warum alle diese doch recht einfachen Gedankengang des "Why" so abfeiern, erschließ sich mir nicht. Der Gedankengang, dass Marken sich über andere Faktoren außer dem Preis und vermeintlicher Benefits abgrenzen müssen, ist allgemein klar und wird im Buch etwas zu ausführlich (eigentlich durchgehend) erklärt. Und ein "Why" kann dabei helfen. Seine Thesen stützt er – wie so viele andere Markentheoretiker – im wesentlichen auf den Erfolg von Apple. Wie viele Bücher schon den Erfolg von Apple analysiert haben und ihre eigene These dazu nützen, ist mittlerweile unüberschaubar. Aber nur weil Apple den Kunden ein "Why" bietet, sind sie nicht erfolgreich, das ist zu kurz gedacht und das sollte absolut jedem bekannt sein. Dann könnte ja jeder den einfach Erfolg kopieren. Ärgerlich ist, dass der Inhalt des Buches auf 20 Seiten gepasst hätte und dass es keinerlei Anleitung gibt, wie der Leser, denn für sich selbst das Why/How/What definieren kann. Dafür muss man wohl einen überteuerten Workshop von Sinek buchen. Fazit: 20% interessante Gedanken, 80% aufgeblasene Zeitverschwendung.
As an atheist and rationally thinking person it's is beyond any boundary to follow Sinek advice as despite his efforts he himself is just a snake oil salesman.
In ancient Greece sophists did exactly what Sinek does, they would work on changing people's beliefs, similarly as religion does. Except they were so cynical that they would argue any point if you pay them.
Combined that with a beautiful face, perfect body language, just amazing acting and tsunami of manipulations.
Sinek himself not being scientist constantly uses science to build his credibility whereas had his "prayings" had anything to do with science it would have been enough just to reference one or more studies that he's refers instead of using this fancy para scientific language.
He also establishes his credibility by telling you stories whom he knows or for whom he worked for. Just laughable. Fame hungry actor that does not stand for any value except for celebrity status and attention.
But most vicious argument that he uses is that he positioned himself as an ideological defender of massive corporate structures that exploit people en masse but he justifies that exploitation. He wants you to have empathy for your CEO. No surprise when you take into account that most of Sinek customers are top people from big corporations that he charges $100k for a "leadership training".
Wow. Wow. Wow. I cannot rate this book highly enough to take a different, positive approach to life and work.
Like others, I have watched Sinek's Ted Talk on this, and questionned whether the book would add anything more - and boy yes it did. Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples.
What I like most about the book compared to the Ted Talk is that it delves more in to how Starting With Why can influence home life not just work. It's definitely made me a think, and I'm even finding myself taking a different approach around my team at work and the way I explain my actions.
I agree, a lot of the examples are repeated (a lot) throughout the book, in particular Apple. I'm not against Apple, and found it useful how the different topics are explained using the same companies as examples - it helps provide the fuller picture. However, let me assure any potential readers that there are also plenty of new examples given too.
I'm literally buying my colleagues at work a copy of this book for Christmas (I know, I'll definitely win the "best present of the year" award lol) as I think it's the sort of mindset that everyone needs to be on the same page for. Thankfully my boss is also a fan of Sinek so it shouldn't be too hard.
I'd strongly recommend anyone interested in really understanding how to drive yourself or your business forward, should buy this book immediately and read it at least twice (once to read, the second time to take notes as there is so much content!).
I was really looking forward to this book but I'm only on page 60 and I'm ready to chuck it (but I won't I'll finish it) this book is so dry to read. The author over uses Apple for about 90% of his examples. I never thought I'd get tired of hearing about Apple. I'd save your money and watch the Ted talk instead. If it gets better I'll update my review.
This book thoroughly explains why you should start with WHY. The author mentions the golden circle of Why How What and the way human minds work. He established a connection between these two by providing relevant examples of Apple and precisely Steve Jobs, The Wright Brothers, South-West Airlines and many more. I had seen the Ted Talk by the author and was compelled to order this one. Although i would say that the Ted Talk is enough to understand this message and you don't really need to read this entire book unless you really want to.