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Subscribed: Why the Subscription Model Will Be Your Company's Future - And What to Do about It Hardcover – 5 June 2018

4.4 out of 5 stars 233 ratings

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  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
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Product details

  • Language : English
  • Hardcover : 256 pages
  • ISBN-10 : 0525536469
  • ISBN-13 : 978-0525536468
  • Customer reviews:
    4.4 out of 5 stars 233 ratings

Product description

About the Author

Tien Tzuo is the CEO and cofounder of Zuora, the leading subscription SaaS provider, with more than 1,000 customers worldwide. Zuora, which is foundational to companies in the growing Subscription Economy, was born out of Tzuo's experiences at Salesforce, a pioneer of the subscription model, where he was formerly CMO and Chief Strategy Officer. Headquartered in Silicon Valley, Zuora also operates offices in Atlanta, Boston, Denver, San Francisco, London, Paris, Beijing, Sydney and Tokyo.

Gabe Weisert is the managing editor of Zuora's Subscribed magazine. He has previous written for Yahoo!, Forbes.com, and Andrew Harper's Hideaway Report.

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Most helpful customer reviews on Amazon.com

Amazon.com: 4.5 out of 5 stars 100 reviews
Siler
2.0 out of 5 stars Missed opportunity to shed light on an important business model
27 June 2018 - Published on Amazon.com
120 people found this helpful
Ian Mann
4.0 out of 5 stars This book describes an easily missed but profound change
27 July 2018 - Published on Amazon.com
Verified Purchase
16 people found this helpful
Robbie Kellman Baxter, author of The Membership Economy
5.0 out of 5 stars A Must-Have for Anyone with a Subscription Business--Or Thinking About One
5 June 2018 - Published on Amazon.com
Verified Purchase
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5.0 out of 5 stars A Must-Have for Anyone with a Subscription Business--Or Thinking About One
Reviewed in the United States on 5 June 2018
Four years ago, I interviewed Tien Tzuo about his thoughts on subscription. His insightfulness, vision and generosity blew me away.

When I received Subscribed, the book Tien wrote with Gabe Weisert, I tore through in in one night, and filled it with notes and yellow stickies. There are so many great case studies, not just about today's subscription businesses--the SaaS, Media and Services organizations, but also on how subscription pricing is transforming other industries--from automotive to manufacturing and consumer products.

In addition to their surveys of key emerging industries for subscription, the authors delve into the organizational impact of subscription pricing. I particularly enjoyed the section on marketing, and how CMOs need to rethink the "4Ps" (Pricing, Place, Promotion, Packaging) in light of this new way of selling value.

I bought two copies--one to keep on my desk (that's the marked up one) and one to share.
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22 people found this helpful